Show Notes

  • Pre-Facebook Pat tried more than 100 marketing tactics
  • Simple idea: know market, get in front of them
  • There’s more than Facebook out there
  • As a consumer, how reliant are you on Facebook?
  • References, Reviews, Relationships
  • Referral is first line of defense
  • Online reviews come next
  • Direct relationships are also very valuable
  • Facebook ads are a great way to start and grow relationships
  • Use a mix of referral tactics
  • Try to generate 1 “guest” per client
  • Testimonials are great, but reviews get views
  • Build more relationships
  • Facebook ads are just icing on the cake

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