Show Notes

  • Textbook learning is fine, but simpler is better
  • Nothing is as valuable as simplicity
  • As a business owner, MORE MORE MORE is not helpful
  • 1 – Identify your target market
  • Narrow your service pool
  • Locally, geography does this for you
  • “Everyone” is not a target market
  • 2 – What do you with and how?
  • Lose fat, get fit, athlete, move better?
  • One-on-one, group, frequency?
  • “I help ____ accomplish ____ through _____”
  • 3 – How do we reach them?
  • 1 offline, 1 online, 1 proven referral process
  • You’ll be compelled to do more…but you shouldn’t

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