Fitness Business School – Making the Most of What You Have

Full Transcript

Hey, Pat Rigsby here and in today’s episode I wanna talk with you about making the most of what you have. Let’s get to it.

Welcome to the Fitness Business School podcast, the show for fitness business owners who want to grow their income, increase their impact and improve their lifestyle. Be sure to listen to the end of this episode because we have a brand new special offer exclusive for listeners. So stay tuned.

So a couple weeks ago, I got to speak it, perform better in Orlando, and man, I just love the perform better. Team, the environment. I’ve kind of gotten to this point where I am not probably as eager to go speak at events as I once was the travel, all the logistical stuff. Like if I can make a getaway out of it for Holly and me, or if I can take my family or something like that, then it’s fun.

But otherwise I’m not super excited about it except for the perform better stuff because, I enjoy the other speakers. I think Chris Poer has done as much for this industry as anybody. And, and it’s just a good environment that always attracts good people. Well, so I went and spoke at the event, and Chris came in and introduced me and said some really kind words that were obviously very flattering, but they also kind of made me laugh a little bit because when I think of some of the other presenters that are there that speak at the various performed are events, guys like Todd Durkin, who are just amazing motivators.
And Martin Rooney, who’s, who’s just incredibly dynamic, or Mark Fisher, who is like a real performing artist.

I mean, he’s amazing. And you’ve got charismatic guys like Alan Cosgrove and you’ve got all these folks. And I get up there and I’m probably a little bit more folksy and and I just treat my talks as a coaching session. Like, I don’t try to treat it like a keynote or anything like that. It’s more or less I tell people, Hey, we’re gonna do a coaching session. This is what I do every day, so if you need to stop me, this is not a script. This is not something where you’re disrupting the flow of something. Let’s make sure that you leave here better than, than you arrived. You got what you needed from our time together. And I think about that and it’s the things that I’ve done well with over the last 20 ish years, are not things that require you to be the most charismatic or motivating person, or the biggest
personality in the room, or the most talented person by any stretch.

And, and I’m not downplaying it. I kind of laughed like there back when I was coaching baseball there was a very prominent coach that you may be familiar with, Lou Holtz was coaching, it was football coach, and he was kind of the guy that would downplay everything. And he’d make his national championship team seem like they could barely beat a middle school team and I’m not to say that I certainly don’t possess some strengths or have aptitude in certain areas. I think we all do, right? Like we all do. But I think what, what I have tried to build my business around are things that are largely attainable by most people that would be listening to this podcast. I don’t wanna say by anybody on the planet or whatever else, but if you’re listening to this podcast, you’re obviously somebody who is interested in being better.

You’re somebody who cares about the business side of your profession. And it’s so, so I think there’s some, some desire, right? There’s some interest in learning. There’s forward progresses a pursuit here. And so if I look at the things that have worked for me the most it’s not, Hey, I’ve got this dynamic
keynote that’s got me in every door and built me a huge audience of followers or something like that. I show up consistently, it is podcast after podcast
after podcast. It’s 8,000 consecutive days of sending an email. I follow up daily. That’s what the daily email is. It is, I connect with somebody new through a host of different channels, but primarily somebody who downloads one of my books. And I just follow up daily, forever.

And following up consistently is a choice. Like that doesn’t take nearly the level of skill as being great on stage or something like that. It just it takes a little bit more persistence. But, I show up very regularly other places like this podcast, I mean, we’re 400 plus episodes in, at this point that and the average podcast doesn’t make it to episode 21. And it’s just being consistent and checking the box of, Hey, did I do what I needed to do on a regular basis?
I care about my clients and my team members as people, like I’m interested in them as human beings. And I will be the first to tell you. That’s why probably my masterminds have a little bit of a different vibe than a lot of the other masterminds in the industry.

A lot of them seem very bachelor party-esque, right? Like they’re very male dominant. They’re guys get-togethers and it is just a different thing. And man, it works great for some of those folks. But for me, like, I care about the fact that these clients want, if their family’s their priority, I want them to feel like their family is always welcome if I get to know somebody, I wanna know what they’re interested in, what their background is, not just what ad are they running. And, for my, my team members, I’m interested in their life, their goals, their interests, their families. There’s nothing transactional about it. And man, I’ve spent plenty of time around people throughout my career, and I’m talking, previous companies working at a university, all of it where all relationships
professionally were very surface level, and it was very transactional.

And they would’ve been eager to replace any human with AI that they could. And for me, it’s 100% the opposite, right? Like, I genuinely enjoy the, the human side of it. And frankly, it’s why I want to keep coaching in spite of the fact that plenty of opportunities present themselves, in my businesses that I own or currently or have owned, where I could move into more of a kind of executive esque role like most of the people choose to do. That, that
started back when, when I started doing this, if they’re still around. And I plan my days, and I talk about this in just a recent podcast, like I’m probably 95% on planning my tomorrow for the past 19 years. And that doesn’t mean that I, they always have the same depth or quality, but for me, planning
tomorrow gives me some closure on today allows me to sleep easy and not feel like I’m trying to remember everything.

And I think a at minimum allows me to have clarity on what’s important tomorrow at maximum It, in some ways, it probably adds two or three hours to my day because I don’t spend a lot of time fumbling around trying to figure out what’s important. As a business owner, I understand my responsibilities when it comes to sales and marketing. There are so many people in our industry who duck and dodge those things like crazy, and they, they get bent outta shape when business is slow, but they aren’t trying to generate business every day. And I’ve understood that from day one that it’s my job to fill the pipeline. It’s my job to ring the cash register. And if I don’t do it, then I have nobody to complain to but myself, it is on me. I think I’ve been curious about people, their
problems and their goals dating back to when I was a college baseball coach.

And it’s probably not a coincidence that every week I get to interact with people that I’ve coached over 20 years ago because I actually was interested in them, not just what their slugging percentage would be or their own base percentage would be when they got out on the field. And then,
I’ve probably spent a lot of time seeking simpler solutions and being willing to do things differently than the norm. That’s probably the, the hallmark of my approach to coaching. And I mean, I walk through those because all of those are things that if somebody’s listening to this, they
could probably borrow and apply to themselves and still be unique to them. Like they could still do them in their own way. But all those things are attainable. And notice I didn’t say, I said I follow up daily.

I didn’t say that I’m Hemingway as a writer, and I’m not somebody who as a performer on stage, anybody’s ever gonna say, well, man, you should, you should move to Hollywood. And I think that’s one of my favorite things about the success, if you wanna call it that I’ve been able to enjoy over these past two decades, is the things that I have been good at, I think in many ways are things that I’m modeling that other people can do and have plenty of success with as well. So if you are if you are trying to be better, don’t always assume that the path to success is, oh, you’ve gotta look like somebody who’s gonna be on the
cover of Men’s Health, or you’ve gotta be a keynote caliber speaker. Or you’ve got to work 18 hours a day or anything like that. I mean, sometimes it’s just doing a lot of fundamental stuff with some consistency and perseverance, and if you do it, it compounds and the results can be pretty awesome.

Thanks for listening to this episode of The Fitness Business School.

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