Fitness Business School – Lessons from Live Events

Full Transcript

Hey, Pat Rigsby here and in today’s episode, I want to cover lessons from live events. Let’s get to it.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

Recently, I had the opportunity to attend a convention, and I’ve talked about it in email and podcast. So I mean, you’ve probably already heard me touch on it a little bit, but I got to go to a conference for baseball coaches and people who worked around the baseball kind of landscape. And, you know, it was really kind of a
cool thing for me because it was so, I mean, first of all, there was a little bit of context.

You know, I had started attending the baseball convention that I was at all the way back in 1996, was the first one I went to. And it was actually at the same venue, and it was about, you know, maybe 20% as big back then. And they’ve just done a, a wonderful job in growing that organization. And so the trade
show was massive. The, the attendance was incredible. But, you know, I, I think about, you know, why it’s so valuable to attend these types of live events. And man, it was kind of all laid out for me firsthand. The first part was, you know, I got to go and see two of my former players who you know, or
just two of my favorite people on the planet. But, you know, and I, I get to speak to both of those guys with great regularity.

I probably talked to each of them on a monthly basis and their texts back and forth and whatnot. But it, you know, nothing beats seeing them in person. And then, you know, I got to spend a little bit of time with some people who had certainly played a, a meaningful role in my development as a young coach.
The, the gentleman who was probably my biggest mentor as a college coach. You know, I saw him within the first couple hours of walking in and I didn’t even know he was gonna be in attendance. Saw a couple other people that, that had helped me out along the way when I was in my early twenties. And so, you
know, there’s, there’s that part that, you know, If you work the way that a lot of us work, whether it’s a local business or an online business, you get so consumed in what you are doing on a daily basis that a lot of relationship stuff, you know, you, you just don’t get to in, invest in as much as you would
like.

And, and I see that all the time. I mean, you know, sometimes I want to catch up with various people, but it’s just tough because they’re really busy too. So having that kind of meeting point, that’s almost kind of a a multi win meeting point. Those guys were gonna be there for other reasons, but
we got to sit down, have a meal, have some conversations, that sort of thing. I mean, it’s just so valuable. But then the second piece of it is, you know, you get energized, right? Like you, you see people that are, you’re around people who are in pursuit of improvement, which is always a valuable thing. We always wanna put ourselves in that environment where we’re being lifted up, right? And we’ve all probably heard the old adage, you know, you’re the sum of the five people you’re around most or whatever else.

You know, I don’t know that there’s any magic in the number five, but I think we are all profoundly influenced by our environment. I think that if you’re around people who are continually trying to get better, if you’re around people who are progressive thinkers, if you’re around people who are motivated
if you’re around positive people, then it’s, you know, I mean, it’s certainly going to impact you. I used to see that when I was coaching college baseball, just, you know, we would bring in guys who may not have been great hitters wherever they had come from, whether it be high school or transferred in or
whatever. And because our program, we were pretty good at hitting, there was just a culture that they immediately kind of immersed themselves in, and they became a much better hitter. And I’ve seen that in the business world, like people that would join our coaching group, and they’d be around some
people that were motivated and higher achieving, and then all of a sudden you’d see, you know, their rate of achievement kind of step up and you’d see them start to adopt different behaviors and different beliefs.

And I, and I think that’s really valuable. So I, I think just being in that setting, being around people who are accomplished, seeing what’s possible, being around people who are in pursuit of better, that’s so, so valuable. But then I also think from a business development standpoint, so many of the
relationships that I have created over the years ha have just originated there. I mean, I have you know, I mean, I’ve built any number of different businesses or created strategic alliances or joint venture products or stuff that originated by simply having a conversation with somebody at a live event. And it’s
just, you know, it’s not impossible, but it’s harder to have those conversations if you are not face-to-face. And man, it accelerates everything. You know, I could meet somebody there and have a much stronger bond with that person in 20 minutes than I could after them downloading my book and reading
my email for a year.

And so there are, you know, just on the heels of this, and, and I don’t know that I even went expecting to pursue new professional opportunities, but you know, I know that I’ve already had a couple meetings and have a couple more scheduled based on conversations that happen there. Whereas a lot of times if
somebody’s on the email list, it may take a year of them getting a daily email before they’re comfortable to be in a situation where we’re going to get on a call or a Zoom or something like that. And so it just really kind of expedites that relationship cycle, whether it’s a buying cycle or whether it’s just my ability
to, to help them, whether it’s you know, whether it’s us just getting to know one another better. I mean, it doesn’t really have to turn into anything that wasn’t really the, the focus, but, you know, I’m going to know them so much better through those types of interactions by attending that live event.

So if you are not making a point to attend events, I mean, whether it’s perform better in our industry, whether it’s mastermind type events you know, whether it’s something that’s more relevant for, for you, depending on kind of what corner of the fitness, sports performance, health landscape that, that you’re
in, it’s totally fine. But whatever it is, make a point to get out and get interactive. If you do, I promise you it’s gonna put you on the fast track to build the business you want.

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