Fitness Business School – Learning from HGTV

Full Transcript

Hey, Pat Rigsby here and in today’s episode, I want to talk with you about what you can learn from HGTV to build a better business. Let’s get started.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

For as long as I can remember, I was always fascinated by people who would take these old buildings or old homes and they would just renovate them and they would be these wonderfully glorious places that like, man, that person has just such a vision and they can execute and they can build something out that, that is, is so cool. Like, you know, they’ve done that in a few buildings that, you know, or late 18 hundreds, early 19 hundreds in my hometown.

They do that in a lot of places with, you know, old buildings and, you know, downtowns from a century sgo, they do that with plenty of old homes on HGTV, and it’s always really interesting to me. But if you kind of step back and think about the 40,000 foot view of this, it’s basically, hey, there’s
the, the bones of something that I just want to go and renovate and you know, maybe the location’s already good. Maybe you know, the infrastructure, the facade, whatever’s already good. You know, maybe there’s some, some history there, but really it’s, you’re not having to start from scratch.
There’s something that you’re building on. There’s something that, that you’re kind of reinvigorating and bringing back to life. And, you know, one of the things that I think a lot of people miss out on in the you know, in the fitness business world is kinda recycling their winters.

You know, for as long as I can remember, I would look back in my never ending archives in Google Drive where I’ve got terabytes of stuff saved. And I’ll look at old things that I’ve done, whether it’s books that I’ve written or programs that I’ve run, or emails that I’ve sent, and I say, okay, well, how can I use this
again? You know, I actually saw John Goodman say something along the same lines about how he doesn’t create new Instagram content now. He recycles stuff and, and I’ve kind of been a believer in that recycle your winner’s mentality for gosh, I guess probably 15 years now. So, you know, really 3, 4, 5
years into my life as a business owner saying, okay, what do I already have? What assets have I already created that I can throw a fresh coat of paint on and update and use again?

And, you know, it’s something that I think a lot of us overlook because, you know, we always think, okay, I have to create something fresh. I have to create something brand new. And we forget that there are plenty of things that we’ve used in the past that maybe we got bored with and that could apply for,
for training programs. We had in our boardroom meeting the other day, we had a really, successful coach who trained you know, really high level athletes talk about, you know, not getting bored with the, the programs. Just because he and his staff of coaches have seen them over and over
and over doesn’t mean that they’re not valuable and effective for the athletes that they serve. Well, I mean, I think that holds true for about anything. I think that there are things that have allowed you to get to where you are along the way, right?

Like it may be a networking approach that you used to use. Maybe you used to go to b and i meetings and then you got too busy to go or Chamber of Commerce meetings and you got too busy to go. That doesn’t mean that it stopped working. It means that you stopped working that channel to generate
business. Maybe you ran a referral promotion or a contest years ago and it worked and, you know, you could dust it off and update it and deploy it again. And, and so many things that actually happen in the industry now are basically just recycled methods with a, a different kind of front, front door, if you will
to it, right? Like the, the idea of people doing sweepstakes and contests online. It sounds really cool to generate a bunch of leads, but guess what, we were doing this with lead boxes in, in my businesses, 15, 17, 18, I guess probably 18 or 19 years ago, and it was happening long before I was doing it.

So, you know, that that’s all it is. It’s just they’ve taken the, the lead box methodology and put it on, you know, put it on the internet or you know, the stuff that you know, we do with LinkedIn or something like that is essentially the, the type of networking stuff that maybe you would’ve tried to do
at a Chamber of Commerce meeting or some sort of trade, trade event or something of those sorts. But, you know, more specifically, if you ran a program like, let’s say that you ran really successful transformation challenges before the pandemic and you kind of put the brakes on ’em, then bring ’em
back out, and yeah, sure, we need to probably update the aesthetics of it. And there are things like Canva that allow us to make stuff more vi visibly appealing than it used to be.

And maybe you’ve changed, you change the branding or the pricing, but if you already have the framework, the bones of something that was really effective, then why start from scratch? Why not borrow from things that already worked and figure out how to update them and build off the winners?
And, you know, I do that even, even recently, like we just started to do that with a a, a program. Now we just have reintroduced something that, that we used to do a variation of before the pandemic where we guaranteed a certain amount of revenue growth. Like we had this business growth program where
we said, okay, we would you know, help you add, you know, $4,000 a month in recurring revenue or an equivalent amount of new sales generated depending on the, the format of the business. And we’d do it in this accelerated timeframe, like four months, six months, depending on the business, right?

And, you know, obviously we had to, to kind of put the brakes on that type of program because it was a fully guaranteed program. And during the pandemic, it was just not something that I would’ve been comfortable offering, saying, Hey, we’re gonna create this surge of new business for you and, you know, and not really, you know, be able to deliver on it because of the, the circumstances, the landscape at hand. So, you know, kind of put the pause on it. And we just recently reintroduced it after meeting with, you know, my team in Florida, you know, I guess about a week ago. And sure, we updated it, we
updated the, the infrastructure to make the client experience a little bit better and to you know, maybe upgrade the way that we’re managing the clients to facilitate their success. And, you know, there’s some different things that we have from a capability standpoint that maybe we didn’t
have at the time.

You know, from making it easier for people to deploy offers and landing pages and sales pages and text messaging. Like we have more ability to just make that easy for people to execute. So there are things that we’ve done to upgrade this, but really in many ways, the bones of that original offer still are the,
the same. It’s just, okay, how do we throw a fresh coat of paint on it? How do we make it better knowing what we know now and having the capabilities that we have now? And, you know, I’ve kind of opened up invitations for a limited number of people to join now. And man, it’s been incredibly well
received. I’m really excited about where that’s going. And frankly, I don’t know if I’d have thought of that offer if we hadn’t already done it. But it, it is what I, what I would consider proving to be a better version of what was already very successful in the limited time that we’ve just been kinda reintroducing it.

So you’ve got stuff like that in your, in in your world. I know Holly just reintroduced a challenge and she had run somewhere, I don’t know the exact numbers, but it’s probably somewhere between 80 and a hundred challenges with her women online throughout the, you know, the time that she’s been doing
the Fitness for Mom stuff online and the results have been incredible. Heck, I, you know, I’ve made some posts and shared some stuff about people regularly stealing before and afters from people participating in her stuff and using it to market their own, because the results were crazy. I mean, it was
just absolutely wonderful for a distance or a virtual coaching program. And, you know, she had, again, kind of put the brakes on that sort of thing and hadn’t done that type of challenge in a while. And, you know, a couple months ago reintroduced one and had a hundred women in enroll and had great results.

Again, and you know, it, this is not unique to me, this is not unique to her. You’ve got templates of programs that can serve as a jumping off point for new training programs you’re delivering for new programs. You’re selling for marketing materials that you’re putting out for referral systems, for
reactivation systems, for networking systems, for, you know, any number of things that you’ve done successfully. Go back and look in your archives. Don’t assume that because you stopped running it didn’t work. Maybe it, it just got boring to you and you decided to choose a new path or something
else caught your attention. You decided to shift gears. Maybe the market got saturated like it did for a little while with challenges a while back. And the, the offer that started working really, really well wasn’t converting at the same rate because so many other people were doing it.

You know, it doesn’t mean that it wasn’t good, it just means that the circumstances had changed a little bit. So, you know, dusted off and, and delivered again. But, you know, don’t feel like you always have to start at a blank page. In fact, I would tell you that in most cases, starting at a blank page is the, the way
that I avoid most when it comes to doing anything to improve my business. I look at templates, I look at frameworks, I look at things that I’ve already done to get ideas, and then I take the things that are my experiences and skills and the things that I want to do in the market to help people succeed. And I
make it my own, but I certainly don’t just start at a blank page and, you know, have no you know, no guardrails to work within.

So that’s my suggestion to you. Go and look at your winners in the past and see how maybe you can recycle those now or renovate them and update them and use them again. And if you are interested in our Business Growth Sprint program that I alluded to as one example in there, shoot me an email [email protected] and put Sprint in the title and I’ll be happy to get you all the details. Talk soon.

Thanks for listening to this episode of The Fitness Business School.

Before you go, I’ve got a quick announcement. When I first connect with fitness business owners, they almost always ask me how I can get more clients and make more money. Well, I’ve got an exclusive offer for you and it’s gonna help you do just that.

And as a listener of this show, I would love to invite you to a conversation where you and I can talk about our new program, the Business Growth Sprint.

The Business Growth Sprint is a one-of-a-kind program where you get everything you need.

We actually work with you one-on-one, unlimited, one-on-one coaching and support.

We design a marketing plan for you.

We give you assets to execute the plan.

It’s unmatched in our industry between the level of coaching, the frequency of accountability, the simple step-by-step nature and the completeness of how it’s gonna guide you to making more money and improving your personal income fast.

Imagine having every tool, template, ad, and script that you need all ready-to-use. Plus you’re going to get one-on-one access with me and the other coaches on my team to make sure that everything from your business growth plan to your marketing and sales system is done, turnkey, ready to go.

And what’s great is there is zero risk. We guarantee that you are going to add at least $4,000 a month in recurring revenue, or $20,000 a month cash collected as part of this program in just four months.

So if you are interested, if you’d like to discuss and see if this is a fit, just shoot me an email at [email protected] and put Sprint in the subject line and I’ll get you all the details.