Show Notes

  • Pat has spoken to more fitness professionals than almost anyone
  • They have mostly a similar business trajectory
  • They end up with a few clients but those clients aren’t multiplying by themselves
  • So they try several ways to get new clients – with mixed results
  • They are good trainers but they hit a plateau as far as new members
  • People aren’t walking out the door with promotion on their minds
  • You have to stop being invisible to non-clients
  • You need to determine your ideal client
  • Then you must show up relentlessly to them
  • Pat shares his client template

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