Fitness Business School – Innovation and Evolution

Full Transcript

Hey, Pat Rigsby here. And in this episode, I want to talk with you about innovation and evolution. It’s something, every business owner is going to experience one way or another. So we’re going to address it in this episode.

Welcome to The Fitness Business School podcast – the show for fitness business owners who want to grow their income, increase their impact and improve their lifestyle. Be sure to listen til the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

Have you ever thought about the fact that the way we work usually produces diminishing results over time? You know, the people’s behavior changes circumstances around us change and the outcomes created by our old way of doing things. Almost always, they, they incrementally drop off and to take it a step further. A lot of times the things that really excited us, the things that we were most passionate about or really fired up to do on a daily basis. You know, it, it, it eventually becomes maybe a little bit less exciting, maybe not a, as much of a motivator, and we want to evolve individually. And you know, that the, the, the challenge here is we, we have this risk of staying the same and becoming a dinosaur or the lack of enthusiasm we may have about the things that used to bring us joy and used to be really effective diminishing, and that kind of showing through to the client or we risk change. And the, the, the real interesting thing I think is a lot of times staying the same feels safer because it’s what we know. We can look back and have plenty of evidence that, that it worked in the past. But the reality is it’s kind of like death by a thousand cuts.

You know, it, it just drops off almost inch by inch until you look up and your business revenue is down 20, 30, 40%, your, your, your cost of operation have increased because you’ve had to give people pay raises over time, or the cost of the billing software you used is gone up, or the cost to generate leads is gone up. So the reality is the safer play is to change right? To, to really go do what I would call, play offense and attack those challenges that come our way. So my suggestion to you is get outside the constraints, this kind of self-imposed box that we’ve created the way we’ve always done things. Sure. When, when you change some things, aren’t gonna work out, but that’s part of business, but if you become solution-oriented, if you become you know, an innovator and stop just dwelling on the problem or stop complaining and stop focusing on the things that you don’t like, or the things you’re not excited about and, and really, you know, start to think about what will bring you joy, what will bring you excitement, what, what you can do differently and better. I mean, if you look at all the people that you likely admire in this industry, there, there’s a very, very small chance that they were doing things in the exact same way, 7, 8, 10 years ago, that, that they’re doing them now. And you know, that may mean that they’ve evolved the way that they’re training.

It may mean that their, their, their target market has changed. It may mean that they’ve integrated other things to bring about the desired result. They may be marketing differently. They may have changed locations. There there’s always something that’s kind of moving them forward. And I think, you know, the, the risk of staying the same is just this awful anchor that we have to let go of because the things that allowed you to be successful the first time likely weren’t the tactics, they weren’t the, the mechanics of how you did things. They were those traits that you brought to the table, the things that, that you had inside of you, the, you know, the, the, the drive, the determination, the perseverance the, the willingness to learn the, the, the deep rooted care for clients, those sorts of things that, that are timeless and, and really are the, the foundation of any great business. Those are the things that made you successful, not necessarily the pricing that you used to have, or the exact format that used to deliver training. I mean, hopefully you can even look at your own business if you’re objective about it and say, well, you know what, I don’t train people exactly the way that, that I did 10 years ago, or I don’t think about nutrition or recovery exactly the same way that I did. I’ve, I’ve continued to get better and evolve.

Well, we can do the same with the way that we operate as a business owner. And, you know, the, you know, the thing about it is it’s going to, I mean, it is going to make you happier. It’s going to allow you to, to rekindle some of that fire, some of that enthusiasm, and some of that excitement that you had in the early stages of your business that propelled you forward. So, I mean, just one more kind of simple example, or you know, just a, an illustration of this. I mean, if you look back to probably even like the early two thousands, there were plenty of small, small businesses, retail businesses, service businesses that they just wouldn’t take, take credit cards, right? They, they, they felt like credit cards. They didn’t want, they, they only could see that there was a credit card fee attached to this. And so if they charged, you know, a a hundred dollars, they weren’t actually bringing in a hundred dollars, it was less whatever the, the merchant processing fee was.

And, you know, they were really myopic in their thinking and sure they probably survived because they were bringing in cash under the table or whatever else, but there was no way to thrive because over time, more and more people just use credit cards or debit cards as their primary way of of making purchases of initiating transactions. And now we’re at a point where, I mean, there are plenty of days. I personally don’t leave the house with any cash, but I’ve got credit cards and debit cards in my wallet. And, you know, if somebody’s demanded that my only option is to, to pay cash, I wouldn’t be able to choose them to do business with, and that’s kind of how things evolve. And either you adapt and stay with it.

If you want to thrive, or you hang onto the path and just try to survive and ride it out. And that’s the decision you probably have to make. What’s the goal here? What’s the goal. When you operate a business, is it to just survive or is it to thrive? Because if it’s the latter, then you’re going to have to innovate. You’re going to have to evolve. And you’re going to have to accept the fact that what got you, there isn’t necessarily the same tactical thing that may get you to the next stage in business. It may be, you know, built on the same foundation, the same intangibles, the, the same personal strengths, but tactically, it’s always going to change. It’s always going to evolve and you’re going to have to as well, if you’re going to win, Succeed in building your business.

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