Show Notes

  • Too many stop following up too quickly
  • Follow up until you have reason not to
  • Frequency is greater than reach
  • If a lead is still in the market, keep following up
  • If they’ve made the wrong purchase, keep following up
  • The long-game pays off
  • How can you motivate your prospect and demonstrate your help?
  • Pick a flagship follow-up channel, once its established, start a second
  • Remove bottlenecks and hurdles in your system
  • Make frequent and varied offers during follow-up

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