Fitness Business School – How Successful People Get Things Done

Full Transcript

Hey, Pat Rigsby here and in this episode, I want to talk with you about how successful people actually
get things done. So let’s get started.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

It’s always fun. Kind of getting to observe a broad cross section of people, you know, having a big sample size of people that I have and have pre previously worked with over the years. And, you know, some of those people have done just exceptionally well and other people have done. Okay. And some people have kind of struggled a little bit, and the people who do exceptionally well have certain traits that are you know, just almost always there in, in that collection of people. And one of those traits is just focusing on doing the work that needs to be done, getting the outcomes that they need to get. And, you know, a lot of people say, well, I’m doing this thing and they, it’s almost like they have a checklist.

And it’s like, well, as long as I check the box in the checklist, then I’ve done my job.
And if it doesn’t get the result, then they’ll start complaining, woes me. This thing doesn’t work or
whatever else. And you know, the job isn’t to check things off the checklist, the job’s to get the outcome
as the business owner. And when I look back at my time as a college baseball coach, that was a great
learning experience because, you know, I wasn’t measured by saying, well, Hey, we practiced X number of times during the course of the year, or you know, we we’ve scheduled X number of games or
whatever else you’re measured very much as a, as a coach in many ways, just by wins and losses. There
are other variables obviously, but it’s not how many games you played, how many practices you did.
Hey, we checked the box in that we, we did all the things that a, you know, a program or a team’s
supposed to do.

No, it, I mean, we’re measured by results. So you learn that the responsibility of the person in leadership position is to facilitate production. Your job is to create outcomes. So for me, when I got into
business, I needed to kind of be able to wrap my head around this. Right. I knew for every sale that I was gonna make to get a new client, I probably needed to sit down with two people, right. I needed to sit down with two consultations. It would’ve been, the language I’d have used at the time. And I knew at
the time that for two consultations, I probably had to set about four appointments between nohow and
rescheduled and, and, you know, just the way things would work. People who’d say, Hey, I’ll, I’ll think
about it. I’ll be back, whatever. And the, I mean, that was kind of a framework I created.
And it was my way of kind of playing safe. I knew that four leads on average would yield at least one
sale. So if I wanted one sale, I needed four appointments and my job was to set those appointments and
it was very black and white to me. If I didn’t get four appointments in a day I lost, I did, I didn’t do my
job. Right. It wasn’t. Hey, did I ran? You know, did I, did I run an ad? Did I, you know, I did my job.

Why didn’t I get leads? It wasn’t you know, I talked to people, but I didn’t get a result. Woe is me. No, it, I mean, I’d try to assemble more tools in the toolbox to get to those four lead or four consultations. I
would try to make those tools better and, you know, but I, but I knew that if I looked up and it’s, I’m
halfway through the day and I’ve got zero, that doesn’t really matter what my original plan was.
It’s time to call an audible and fix it and get a better result. Right. I need to go get the outcome that, you
know, that is gonna drive the business forward. And I think more people that are business owners need
to embrace that mentality. They need to embrace that, Hey, it’s my responsibility to get the result, not,
Hey, I did my job and that’s all I’m gonna do. You know, I, I ran an ad. I posted on social media. I
attended a chamber of commerce event. You know, those are all things that we do, but frankly, you, you
don’t pay rent with a checklist that that’s been completed of tasks, right? Like you, you pay rent with the result.

You, you only get paid for the outcome that you are getting. And the more that we embrace that,
the more that we embrace, the fact that, you know, I mean, we have to like to go back to the, the
college coaching analogy, it’s our job to get wins, right?
It’s our job to get victories. And if we’re not getting victories, then I don’t care what our process looked
like. It’s not successful either. We’re not executing it well, or we need a new process. So when you are
thinking about growing your business, the, for me, the key is saying, okay, did we get the result that we
intended to get? Because if not, doesn’t matter how pretty the sales page was. It doesn’t matter how
many leads we generated. It doesn’t matter. Anything else. Like I, if we have a number of new clients or
revenue target, we’re trying to hit or something else, that’s, that’s the determining factor as to whether
or not it was successful and it’s our job to get there. And if that means doing twice, as much as we
originally thought or taking a completely different route to arrive there, then that’s fine.

But as a business owner, it’s easy to drift from that and come up with your to-do list and feel like, okay, I got this temporary, like dopamine hit or whatever that I checked, all the boxes, or I got this done and
not get the result. And if we allow ourselves to do that day after day, we’re gonna look up and we’re
gonna say, man, I did a lot of stuff, but I didn’t get the outcome that I wanted. So my recommendation
to you look at that result, look at that outcome. Yeah. Everybody loves to say focus on the process. Well, focusing on the process only works. If you’ve got a good process and you are executing it well, so you need to really be observant of the process that you’re following and the way that you’re executing and make sure that it’s moving you towards where you wanna be.

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