Show Notes

  • If you struggle to convert leads, its because you’re being too literal
  • You cannot convince, it they don’t want it
  • You can…motivate, nudge, inform
  • Some people just can’t be persuaded
  • Discover people who are actually prospects
  • Know, Like, Trust are 3 important things, not 1
  • Plant the seeds of awareness
  • Your clients may not be ready yet, but when they are, they’ll think of you
  • You didn’t drag your current clients in kicking and screaming – why did they come in?
  • Persistence is a competitive advantage

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