Fitness Business School – Establishing a Winning Mindset

Full Transcript

Hey, Pat Rigsby here. And in this episode, I want to talk with you about establishing a winning mindset, a mindset that’s going to allow you to really achieve success in your business, starting from the inside out. So let’s get to it.

Welcome to the fitness business school with Pat Rigsby, the podcast for fitness entrepreneurs who want to make more income, have greater impact, and enjoy more freedom in their ideal business. If you’d like an accelerated route to these goals, email me at [email protected] and put BGA in the subject line and I’ll get you all the details about our business growth accelerator program.

One of the Biggest mistakes I see small business owners make is that they are so dependent on tactics. Is there kind of perceived path to being successful, that they forget that really success as a business owner starts from the inside out. It starts with you. You have to have a way of operating. You have to have a way of thinking your mindset has to be in a certain place that really kind of sets the tone for everything else. Because if you have the right mindset, if you have the right approach, then you can have mediocre tactics and you’ll still perform at a high level because you will work those tactics better than somebody who has the best tactics, but employs a half-hearted effort. I mean, we’ve, we’ve heard that in the fitness industry forever, right? The, you know, an okay training program executed well is better than the best training program executed poorly. Well, the same thing applies to business. So there are really five things that I think go into this kind of winning from the inside out mindset. The first is having a very clearly defined vision. You need to, to know where you want to go. Now, I’m not saying you need to be just completely precise about this destination about this end point, because it’s a moving target. And if you’ve never been there, you probably don’t know exactly what it’s going to look like when you get there, but you do need something that drives you, something that is this beacon, that, that your pursuing, that you’re moving toward, that keeps you motivated. That keeps you inspired. That allows you to focus your efforts. And if you have this clearly defined vision, then you know what you’re getting up to do and how you’re going to act and really how to make decisions that either move you towards or move you away from this vision each and every day.

So having a clearly defined vision is the first step. The second really kind of piggybacks that it’s winning the day. It’s one day at a time, you know, so many people think, well, Hey, I need to go get 50 new clients, or I need to add $5,000 to my recurring revenue or whatever. The, those big grandiose goals are. I talk to people all the time that they’ll say something like, well, Hey, before the pandemic my business was $7,000 up over where it is right now per month. I need to get that $7,000 back. Well, the reality is, you know, let’s say that $7,000 amounted to 30 clients, those 30 clients didn’t lock arms and leave in unison, right? They each left for their own reasons that maybe they pause, maybe they lost their job. Maybe, you know, they, they didn’t buy into training virtually in any of those things, right? But they each made their own individual decision and they left on their own. Well, you’re going to win them back on their own. You’re going to win new people individually. When, when we think about making this big leap to adding 50 clients, to adding five, six, $7,000 in recurring revenue, it’s all done one step at a time it’s done increment and winning the day is largely about that mindset. It’s about not, you know, not getting so caught up and all the things that need to be done that are between you and the business that you want to have. But breaking that down to, okay, what can I do today? How can I plan today to move one step closer to where I want to be?

And if we stack up enough of those days, one, then we’re going to go further, faster than we ever thought possible. So that when the day mentality is number two, number three, it was really being processed focused because you see how these things are kind of dovetailing together, right? Talked about the vision. And it allows you to make decisions day by day as to where to go winning the day is, you know, breaking things down to bite sized pieces to move forward and make progress. But having this process focus is about being willing to stay the course and not panic. When the ad that you’re running, doesn’t produce in the first 24 hours, when the sales consultation that you have today is, you know, it, it, it it’s a no show or it results in, you know a missed sale. It’s staying the course and saying, okay, how do you know, how do I follow this process and continue to refine and improve this process? Because I know that if I do the right things over time, the, the synergistic effect of those days, one, the right things completed, the, the right choices made. It’s going to add up to achieving the vision that I, that I’ve set out as my target.

So having this process focusing instead of just focusing outcome, outcome, outcome, I mean, anything worth having the outcome that we’re pursuing is not an immediate gratification thing. It’s not something that you’re going to get today. Sure. We get immediate gratification things all the time, but they’re not the things that we ever say. Well, that’s my vision, right? That in fact, usually those two things are, are on opposite sides of the coin. If you will, the things that are immediate gratification are largely the things that are going to pull you off track towards achieving your vision. If somebody, you know, wants to lose weight. Well, you know, having pizza today is immediate gratification, but it’s probably not going to propel them towards that goal that they have down the line. You know, scrolling social media today is probably not going to move you forward. Nearly as much as following up with those unconverted prospects is role-playing. Your sales process is refining. The way that you’re doing programming is doing staff training. Those things that, that add up over time are the things that are going to matter.

The fourth thing that we, that we need to think about if we’re talking about winning from the inside out is understanding that there are more things outside of our control than within our control and being willing to let go of those things outside of our control and focus on the things that we can either completely control or dramatically influence. Because the way that I look at this is until you’ve done everything that you can do yourself, why are you worried about what somebody else is doing? Why are you worried about how they’re behaving? What they’re saying, what they’re thinking. I mean, all too often, we get caught up in things that are it minimum distractions, but typically more of a deterrent. We get caught up in worrying about what the other, you know, the, the other gym down the streets doing what’s happening and the political landscape, what the economy looks like, what restrictions that we have. Sometimes you just have to say, okay, this is the hand I’m dealt. How do I play it? Vest? What is within my control? And you know, some of this stuff, it was very fortunate for me growing up, you know, [inaudible] sports and being around baseball a lot, you know, there, there are only so many things that you get to control in a baseball game as a player, because there are nine people in the field and you only are one of nine batters.

So you can control your bat. But really you’re only just responding to the pitch. You don’t get to do anything until that ball has left the pitcher’s hands. And then we’re just making a decision whether or not to swing. And if we do swing, put our best swing on it, we don’t get to decide if it goes to where the field or standing, we don’t get to decide whether or not the ball is caught. We get to control the piece of this process that we are in control of. And the people that embrace that are almost all the most successful ones, the best at maximizing their potential in their talent and the same holds true in business in all honesty, the same holds true in life. The people that are usually the happiest are the ones who say, okay, well, I’m going to make the best of the things I can in control. And what’s great is those are the things, is it always have the most impact on you almost without exception professionally. And then finally, you’ve got to commit to consistent improvement, whether it’s, you know, being a member of a coaching program, whether it’s and choosing your own kind of personal curriculum and studying the things that you need to, whether it’s taking notes on the things that you do and look for opportunities to improve on that, but make no mistake.

Every successful business owner that I know is a lifelong learner. They are a, a person that just says, look, this is part of my identity. I am somebody who’s continually trying to get better. I am somebody who’s continually trying to improve. And I’m yeah, never complacent. And really if you stack those five things up, that becomes our personal operating system. And you know, too often, I see people kind of wait around, Hey, I’m not motivated. Or, you know what, I’m off track. I mean, we just need to look and say, you know, this isn’t, you know, an emotional thing. This is my operating system needing to improve. I’m not following one of these steps in this process. There’s something I’m not doing. I need to take inventory of my day. I need to take inventory of my choices, my behaviors, the way that the way that I’m going about my business and saying, okay, how do I improve this operating system? So I get the outcome that I want. So that’s the kind of just of it. That’s winning from the inside out, because if you don’t have that in place, there is no marketing tactic. There is no sales strategy. There is no type of advertising or referral campaign that’s going to save you. Long-Term, you’ve got to start with you being the foundation of everything. You’re the driver of the bus. You’re the one who sets the tone for everything. Yes. If you get you right, most everything else will likely fall into.

Thanks for listening to this episode of The Fitness Business School. And before you go, I have a quick announcement. When I first connect with a fitness business owner, they almost always ask me, “How can I get more leads or how can I get more clients?” Well, I have an exclusive offer for you and it’s going to help you do just that. As a listener of this show, you can test drive Fitness Lead Academy for six full weeks for just a dollar. Fitness Lead Academy is a one of a kind program where you get done-for-you marketing tools and coaching to attract more qualified prospects and convert them into paying clients. Imagine having three marketing emails written for you each and every week for easy-to-deploy promotions provided to you that are proven to convert and they’re ready to use and proven ads and social media posts given to you each and every month as well. Plus you have access to three weekly live video coaching sessions to help you with everything from dialing in your brand to navigating things like building funnels and getting ads approved. You get all of this and more when you join Fitness Lead Academy. And to prove that FLA can serve you as your virtual marketing department and not only save you plenty of time, but also consistently bring you more leads and clients, you can get access to the entire coaching program for six full weeks. Again, for just $1. If it delivers for you in the way that I expect it will, you can continue on for just $199 a month. So basically, just one additional client each month and you’re ROI positive. And I’m sure that if you apply what we give you, you’re going to get more than just one additional client each month. And you’re going to likely save at least 10 hours a month to take advantage of this special offer. Just go to TestDriveFLA.com to try it out for six full weeks. If it’s not what you’re looking for, you can cancel it any time.

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