In this episode of The Fitness Business School, Pat and Eric delve into the trials and triumphs of running a successful fitness business in an ever-evolving landscape where adaptability and growth often go hand-in-hand. Eric Cressey, the founder of Cressey Sports Performance, shares invaluable insights derived from his own journey, demonstrating how one can create a robust business model that combines passion and profit.
In the course of the conversation, Cressey details how he and his team navigated the COVID-19 pandemic, transitioning operations to respond to an unexpected influx of baseball players in Florida. He shares how flexibility and foresight have helped his business to not only survive, but thrive even in periods of turbulence. Cressey’s experience underscores the importance of adaptability and forward-thinking planning in dealing with unforeseen circumstances while also fostering sustainable growth.