Show Notes

  • Pat’s been sending daily emails for 18 years
  • It has been the catalyst of his business success
  • Every year people say “email is dead” but it is not
  • 3 steps – Connect. Follow-up. Convert.
  • Mirror you offline journey, but online
  • Be present to be visible
  • Where do you ideal clients hang out online?
  • Find them and get them to raise their hand with a lead magnet
  • Follow-up to close gap to where they want to go
  • Move to a conversation to move them to being a client

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