Show Notes

  • Your business is as fragile as the platform you use
  • Going all-in on one platform is very risky
  • When deal of the day sites fizzled, tons of businesses went under
  • Social is NOT your business, its just a traffic source
  • Diversify, diversify, diversify
  • Facebook owns an audience they allow us to share
  • They rent it out to advertisers
  • You need to create your own platform
  • You own your email list
  • Use FB and IG as tools, but don’t become over-reliant
  • Make sure you aren’t building on a foundation of sand
  • Build yourself a business that can survive a social media collapse

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