Fitness Business School – Don’t Believe This Common Myth

Full Transcript

Hey, Pat Rigsby here. And today I want to talk with you about what I think is a very common myth when it comes to growing your income. So let’s get started.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

Early on in my entrepreneurial journey. I kind of gravitated
to a few different sources for education information. I really enjoyed Ryan Lee’s stuff. I really
enjoyed Eric Ruth’s stuff in the fitness industry. Outside of the fitness industry, honestly, is where I
spent the bulk of my time learning the first business, resource or business leader or mentor, if you
will, that I studied was a gentleman named Roy H. Williams.
And then after that, I started to really enjoy some of the work of Jay Abraham and Dan Kennedy. And
the reason I run through that is Dan Kennedy is, this prolific creator he’s written,
dozens of books, he’s created plenty of courses. We’ve gone to lots of his events over the years. I’ve
gone to, private kind of boutique events and I’ve learned a great deal from him. And one of
the things that he repeatedly would talk about is his belief that money loves speed. And I kind of
gravitated to that in, some ways I, I talked about it, I shared it. I’ve written about it
before and in the, in the micro sense, I think there’s some truth to it, right? In the micro
sense. I think there is some validity. I think that the implication, when somebody says money, low speed
is, Hey, get something done, perfection.
Like this quest for perfection is really just procrastination in, it’s procrastination disguise. But, the, the challenge here is speed. Really isn’t sustainable. That’s when you get burned out, right? Like
you, you can’t be full speed. I mean, a sprint is a short burst, right? And you, you can’t keep behaving in
a state of like desperation and urgency. And a lot of times, you’re doing it without focus and
clarity and direction. You’re just getting something out the door because man, I need to make money or
I need to get a couple new clients because I had some people cancel or something like that. So I, I
think in small doses, it it’s very relevant. It’s very effective, but it can’t be a default mode of
operation. It can’t be a default way of doing business. What I think instead, and, and this is something
that, that I’ve kind of lived by over the years is that money loves consistency.
And, obviously I probably am most well known outside of the fitness industry, when I
talk to other people in the, the entrepreneurial small business marketing space for sending a daily email
for like 17 years. But the reality is it, it’s the stuff that we do daily. If it’s important, we do it pretty much
daily if we’re generating leads daily, if we’re following up with people daily, if, I mean, if it
were exercise, if it were nutrition, if it were, personal development, the compounding
effect of daily actions, the compounding, benefit of, of these consistent. And even if they’re not
daily, sometimes, it’s just things that you need to get done on a weekly basis,
but the things that happen over and over are the ones that compound and what’s great about that is
like, let’s say that you want to get really good at video.
Well, the easiest way to get good at video is to practice video, hence consistency, the easiest way to, to
really get good at anything. Getting good at writing. For example, I will tell you that by my standards,
I’m still a pretty mediocre writer, but I’m definitely a consistent writer. I’m definitely a much better
writer than I was 10, 15 years ago. And, and I know because I keep the old emails, I see the articles that I wrote, in 2008 and I’m definitely improving. And that comes with consistency. I think that a
lot of the clients that I’ve been able to generate over time are people that have come on board after
being exposed to the way that I may be able to help them to my philosophy, to my demonstration of my
approach. And, that’s a, a, a different way of thinking.
But whenever I, survey people who are in a mastermind meeting with me, or whenever I
survey people who, have come on board to a workshop or something like that, and I say, well,
how long were you on my email list before you became a client? The average answer is always in excess
of a year. So if we were just talking about speed and we’re talking about, getting
something out the door rapidly, I don’t know that those same type of results exist, right? But that
consistency, that compounds over time is really what’s paid off for me. So if you want to make more
income, personally, if you want to grow your business, if you wanna make more money from a gross
revenue standpoint, if you wanna get more clients really I kind of led with money,
loving consistency, but really success loves consistency.
And so anything that we’re trying to grow, anything we’re trying to get better at, it’s going to be a result,
most likely of you being consistent in those consistent efforts, those consistent actions compounding
over time.

Thanks for listening to this episode of the Fitness Business School. Before you go, I have a quick announcement. When I first connect with a fitness business owner they almost always ask me, “How can I get more leads or how can I get more leads and client?”

Well, I have an exclusive offer for you, and it’s gonna help you do just that.

As a listener of this show, you can test drive our Fitness Lead Academy coaching program for a full 30 days for just $1. FLA is a one of a kind program where you will get done for you marketing tools each and every month, plus coaching to help you execute everything you need to do to generate leads and convert them into clients.

It’s unmatched in our industry, and it’s gonna help you bring in the new business that you need, ultimately making you more revenue and personal income. Imagine having every tool template, add social media posts and script, you need all proven to convert and ready to use.

Plus you have access to coaching calls every week with the same people who run my ads and do my
marketing. So you know that I trust them because this is who I put my livelihood in the hands of.
Everything that you need to know to dial in your ads, to maximize your follow-up and convert
clients, you’re gonna have the tools and the coaching you need to be successful. You get all of this and
more when you join FLA.

And to help you succeed, I’m going to let you test drive FLA for 30 days for just $1. If it delivers for you, the way that I expect and more than pays for itself, you’ll likely wanna stay. If not, you’re out nothing. And you’ll have a library of proven tools and resources to keep.

To take advantage of this special offer – just email me at [email protected] and put TEST DRIVE in the subject line, and I’ll get you all the details.