Show Notes

  • You more to attract not only clients, but ideal clients
  • You must know who your ideal client is
  • If you are helping people lose weight, its probably people who lack certain discipline
  • If they don’t have a problem, they don’t need a solution
  • If you only got paid when people got results, who would you serve?
  • What goals would these people have
  • Example of Holly
  • Figure out a solution – a “how” – to solve the problems
  • When this is clear, we know exactly who we are marketing to

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