Show Notes

  • Business owners take cancellations too seriously
  • Being relationship-based, they are hard
  • We must be able to handle criticism
  • “To avoid criticism – say nothing, do nothing, be nothing”
  • When people unsubscribe, it means they weren’t your people
  • Work with people who are excited to work with you
  • With a large email list, some just won’t be good fits
  • Clients make their decisions based on what makes sense to them, as do you
  • You can’t be all things to all people
  • Cast a wide net, then filter and sift
  • You can’t be invisible and successful

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