Fitness Business School – Daily Revenue Activities

Full Transcript

Hey, Pat Rigsby here. And in this episode, I wanted to talk with you about having some daily revenue producing activities in place. If you’re going to be a business owner, you’re the one who has to make sure revenues coming into the business. It’s not enough to sustain. We need to continually pursue growth. So that’s what we’re going to talk about in this episode.

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As a business owner, We need to make sure that revenues coming into the business, we need to continually pursue growth. You know, it becomes very easy to kinda just get in, punch the clock, deliver your sessions, put out fires, handle the administrative stuff or the operational stuff. And then you look up at the end of the day and you didn’t bring in any new business. You didn’t move anybody through your kind of pipeline or milestones for marketing, into becoming a new client. And yeah, that’s, that’s a slippery slope. If you aren’t bringing in new business, we’re not in a healthy position as a business over time because let’s face it. We’re going to have people that move. We’re going to have people that decide they want to do something different or lose interest. We’re going to have people that have changes of schedules. We’re going to have people who just put their, put their services on hold. We need to continually be filling that pipeline with new business. If we not only want to meet where we are today, but if we want to grow, if we want to pursue something better.

So when you’re doing this, you know, the way that we look at kind of planning your day is you’ve got these containers of time that are already allocated to your current commitments clients that you are already working with, clients that you already serve, your personal commitments, maybe some of your operational commitments, things that you already have as personal obligations. But with that time that’s left over. You know, we talk about having our daily big three, three things that are going to move us towards our goals towards the place that we aspire to go, not just maintaining at the place we are today. And one of those things always at least needs to be kind of a daily revenue producing activity. So I wanted to give you a couple of examples of that because you need to be in this mindset, you need to be thinking about bringing new business into what you do on a continual basis.

So the first thing is, you know, connecting with a new lead, connecting with somebody new that you know, now they’ve given you permission to at least follow up. They’re interested. They may not be ready to come on board yet, but if we’re adding them to our email list, if we are getting them to join our free Facebook group, if we’re getting their contact information networking, or from, you know, from a current client as a potential referral, we need to be bringing new people kind of into our, our contact database or, you know, our email list. The second is we need to be following up every person that we have permission to follow up with those people that I identify as leads. You know, we send that, you know, we tell our clients to send that three day a week email. We want them to continually stay in front of that person so that whenever they’re ready, they know that we can help.

And if we’re following up, we’re also going to build a better relationship. We’re going to position ourselves as an expert, as somebody who can solve the problems they have and help them achieve their goals. So, you know, continuous follow-up that that’s a daily revenue producing activity following up with people who might be a client and then making offers, there are a variety of ways that we can make offers, right? We can sit down with somebody in a success session. We can, you know, have a deadline-driven offer that we’re sending out via email or running an ad to on Facebook. We can have an engagement offer where it’s kind of just an invitation to come in and experience what we do.

We can have, you know, a kind of a what I call a super signature that I borrowed from my friend, Dean Jackson, where it’s just that PS at the end of your followup that says, Hey, whenever you’re ready, here are three ways that we can help, but we’re keeping that offer in front of people. And in fact, if you’re sending out a three-day a week email, I mean, you know, you’re getting this offer in front of the people on that list 156 times a year. So the cumulative effect of that’s going to be pretty powerful. And then, you know, aside from making those offers, whether it be in-person or online, we can always connect with our clients about opening doors for us. Right? We can ask for a referral, we can ask about potential strategic alliances with the businesses that they work out, the businesses, they own, the organizations, they’re a part of. We can ask them to introduce us to other people in their lives so we can connect with our clients and really work with them as a conduit to reach new people.

And then finally, I hope we can make new offers to better serve our current clients. You know, we can upgrade them into programs, you know, that have a greater frequency, higher, you know, a higher number of touch points in a given week or given month. We can, after offer them ancillary services like nutrition, coaching, or some sort of additional accountability, we can sell them, supplements, anything that might move them faster or more efficiently towards the goals they’re seeking. We can make those offers and maximize the value of that relationship, not just maximize the profit coming to us, but maximize the impact we’re having on them. So, you know, when we’re thinking about building our business, when we’re thinking about the way we need to be spending our time as a business owner, it’s not enough to just sustain. We need to be moving forward. And there are a handful of daily revenue producing activities that you can employ. Some of them really simple. Some of them don’t require you to go spend any money. They don’t take a lot of time, even some of the referral focused stuff or offers you’re making the clients. I mean, it’s time, you’re already spending with clients each and every day that we can just make a little bit more valuable. So things that you can do to move your business forward, that you need to take responsibility for each and every day.

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