Show Notes

  • Think of things that you create as “assets”
  • They may not show up on a balance sheet, but they are invaluable
  • Emails, podcasts, books, videos, systems – are not disposable
  • You don’t need more content, you need more eyeballs on your content
  • How can you improve vs starting from scratch?
  • Use what you’ve already created in new ways
  • Even documenting your systems can be built into something
  • Get more mileage out of your social proof
  • A franchise is just a package of systems and tools

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