Show Notes

  • People will always want to be “better” – help them
  • Figure out what clients need to reach their goals
  • Clients want a better quality of life
  • Narrow who your offer is for
  • Find a goal they can’t reach alone and offer that help
  • What are they willing/unwilling to change?
  • Don’t lead off by taking away what they love
  • Their beliefs need to be in your pitch

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