Fitness Business School – Core Secrets of Achievement

Full Transcript

Hey, Pat Rigsby here and in today’s episode, I wanna talk with you about what I think is one of the core secrets to achievement. Let’s get started.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

Over the past three decades, I’ve got to spend a lot of time with people who have achieved some really cool things in a variety of fields, in a variety of areas. And then I’ve probably spent even more time with people who struggled to achieve much of the things that they wanted to, right? Like they, they really just probably struggled in a lot of ways in general. I grew up in a kind of a smaller town that really had some economic struggles.

They, they kind of fell on hard times after a steel mill closed. And some of the industry started to move on, and then there was a big opioid epidemic. And, you know, that that was really kind of a tough blow or a couple tough blows to a community that once was very vibrant and thriving and even had the you know, an early NFL team that later became the Detroit Lions. So you know, so I’ve got to have that kind of experience. And then I’ve probably also done more individual coaching sessions with fitness professionals personally than anybody else on earth. And it’s probably by multiple of a couple over the years. And man, I’ve been able to spend time around hundreds of people who’ve done really well for themselves, financially, top achievers, in a bunch of different fields.

So the diversity of people that I’ve been able to be around is pretty vast. And I think the difference in the achievement from the people who really struggle and the people who do really well centers around one thing at least, that that stands out. And, and I’m not naive enough to think that where you
start out, you know, where, where you begin your journey doesn’t change things, right? Like you know, some people, they start on third base and think they hit a triple. And some people are are lucky to even get on the field. They’re starting at a disadvantage, but still the people who make progress. And, and so it doesn’t matter, the starting point, progress is progress. The people that do the best as far as progressing from wherever they start, the, the way they think is really, it’s just different.

And I know that’s really abstract, so I’m gonna try to unpack it a little bit. But it’s not always about how intelligent or how talented they are. And even in some cases, you know, there’s certainly a prerequisite talent. If you want to be a professional athlete, then there has to be a prerequisite level of talent. But
still, I would tell you, there are plenty of people like in baseball that are in the minor leagues who are more physically talented than many major leaguers.

But the way that they think, the way they handle adversity, the way they manage expectations, the way that they just operate, they’re almost, you know, that kind of psychological operating system, if you will it’s such a big shift. You know, one of the smartest guys I’ve spent time with, and he, he was actually a roommate my freshman year in college. He later died from an opioid overdose. And while that’s an extreme case, you know, I’ve met plenty
of people who were kind of, you know, geniuses. I am sure if they were to take some sort of standardized test and had had plenty of talent that man, they just really struggled. And you know, the people who did well, they just think differently about achievement, right? And they think that not only success is possible, but that they’ve got what it takes to achieve it, that they’re willing to earn it. That that frankly, they, you know, they, they deserve it as long as they’re willing to pay the price, right? Like, I don’t think that most successful people just think they deserve to have things handed to them. I think that they believe that if I do what it takes, I will get this outcome.

And the, but they think a little bit bigger that way, right? They, and, and that doesn’t mean grandiose again, like it depends on what bigger is for you. Somebody who grew up in poverty bigger could simply be a stable job you know a home that they own, being able to provide for their kids and maybe put their kids in a better situation than they were in growing up. To me that’s easily as much success and as much achievement as somebody who might have started out in a you know, in affluent family and maybe taken that, that wealth even a step further, two steps further or something like that. But, you know, when, when most people are thinking that the normal they see around them is, I mean, that’s kind of their artificial ceiling, right?

Like, and I remember this growing up so vividly, I remember so many people thinking, Hey, if I can get a stable job, if I can get one of these stable, solid jobs, maybe it’s working for the city, maybe it’s working at one of these plants, or, you know, there, you know, at the time there was even, there was a prison
and a juvenile detention center. And well, you know, entrepreneurial people may not think, well, hey, working our prisons an appealing thing, you know, a lot of these guys that, that I would’ve grown up around. It’s like, hey, this is a steady income. It, it’s got benefits, it’s got a pension. It, it’s steady and solid
and I can count on it to live a better life than maybe my parents lived. And, you know, but that’s the environment, that’s the norm.

But, you know, the people that that I see that are really high achievers, they don’t really line up with that, right? Like, they don’t say, well, this is the environment that, that I’m around. And so that’s just kind of where my ceiling is. They either put themselves in a new environment or they find other ways to
think about achievement. They find other ways to you know, to, to probably explore different heights. Because so many of the people that I know, I mean, they’ve, they’ve created opportunities that no guidance counselor would’ve ever told them existed. So, you know, it’s definitely been a change of
thinking. Now, I will say environment matters, and a lot of them have moved to different environments. A lot of people, it’s kind of like, you know, if somebody hangs out with a bunch of people who smokes, there’s probably a higher probability that person’s gonna smoke.

If somebody hangs out with a lot of people who struggle with their weight, there’s probably a higher probability that that person’s gonna do that. So changing environment matters, but also changing input matters. So even if you are not in a situation where, Hey, I’m going to discard my social circle
completely. You certainly can read a about people who’ve achieved bigger things. You can learn about people who’ve achieved bigger things. You can join programs and do things that aren’t necessarily geographically focused, and still get that input and that exposure to new ideas. And you know, it allows you to shift and start to think about, Hey, you know what? I’m in control of what I can achieve. You know, I’m not gonna blame external sources. I’m not gonna blame the economy. I’m not gonna blame the circumstances. And again, I’m not naive none of this stuff, you know, it’s not that it doesn’t matter, it’s just that there’s a pretty significant percentage of this that we can control.

And if we focus on that, odds are we’re gonna do pretty well. And, you know, it starts by you deciding what you want and, you know, having a specific destination and saying, okay, I’m going to have this X on the map. I’m going to have this point that my internal GPS is, is leading me towards, and then I’m gonna
do what I need to do to feel that I deserve success. And that’s, that’s a big part of this too, right? Like this isn’t some, you know, this isn’t something like the secret or something like that where it’s just like, oh, I’m gonna wish for this thing. And it magically appears. Now you need to earn your success. You need to do what it takes to deserve it. And, and I think that if you think about who you spend your time around and what you study, you’re gonna be more inclined to put yourself in a position to achieve it.

You’re gonna see this as your new normal. And then you’re gonna be more likely to take strategic action because honestly, you’re not gonna outrun your own thoughts. You’re not gonna outrun that kind of mental operating system that you know, is, is either serving is like a parking break and slowing you
down, or it’s going to be one of these things that, that accelerates you and allows you to go even faster. And so, you know, I know this isn’t very tactical. I know this isn’t something that, you know, that you can go and say, okay, I can go apply this referral strategy or this you know, this marketing campaign, but it’s
probably 10 times more important. Because if you want something better, if you want something different than you gotta set yourself up to succeed. We talk about that a lot with our own clients. We need to take our own advice. We have to put ourselves in an environment. We have to give ourselves
the right input. We have to have people around us that believe in us, can lift us up, can help us navigate the challenges that inevitably come, and people that we can probably model. So we don’t have to reinvent the wheel each and every time we encounter a new challenge. So if you want to achieve more,
that’s probably the, the core of it all when it comes to greater achievement, optimizing the way that you think.

Thanks for listening to this episode of The Fitness Business School.

Before you go, I’ve got a quick announcement. When I first connect with fitness business owners, they almost always ask me how I can get more clients and make more money. Well, I’ve got an exclusive offer for you and it’s gonna help you do just that.

And as a listener of this show, I would love to invite you to a conversation where you and I can talk about our new program, the Business Growth Sprint.

The Business Growth Sprint is a one-of-a-kind program where you get everything you need.

We actually work with you one-on-one, unlimited, one-on-one coaching and support.

We design a marketing plan for you.

We give you assets to execute the plan.

It’s unmatched in our industry between the level of coaching, the frequency of accountability, the simple step-by-step nature and the completeness of how it’s gonna guide you to making more money and improving your personal income fast.

Imagine having every tool, template, ad, and script that you need all ready-to-use. Plus you’re going to get one-on-one access with me and the other coaches on my team to make sure that everything from your business growth plan to your marketing and sales system is done, turnkey, ready to go.

And what’s great is there is zero risk. We guarantee that you are going to add at least $4,000 a month in recurring revenue, or $20,000 a month cash collected as part of this program in just four months.

So if you are interested, if you’d like to discuss and see if this is a fit, just shoot me an email at [email protected] and put Sprint in the subject line and I’ll get you all the details.