Show Notes

  • Local businesses used to build around their neighborhood
  • The mindset today is the same, but the ‘neighborhood’ has changed
  • Proximity convenience is a difficult game to win
  • Build your own ‘neighborhood’ of people you’d like to serve
  • Visible prospects – we know who and where they are
  • Invisible prospects – they need you, but aren’t aware of you
  • Get prospects to ‘raise their hands’
  • Use an email list or a private Facebook group – or better yet both
  • Treat your business like you’re running for office
  • Constantly get in front of anyone who may need you
  • It’s a numbers game, so the more people who see you – the more possible clients
  • Do as much as possible because you don’t know if something works until you try it

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