Fitness Business School – Common Sense Success Talk

Hey Pat Rigsby here. And in this episode, I want to talk with you about the truth when it comes to being successful. I think you’re going to want to pay attention to this episode. So let’s get to it.

Welcome to the fitness business school with Pat Rigsby, the podcast for fitness entrepreneurs who want to make more income, have greater impact, and enjoy more freedom in their ideal business. If you’d like an accelerated route to these goals, email me at [email protected] and put BGA in the subject line and I’ll get you all the details about our business growth accelerator program.

Today, I want to talk with you about something that is common sense. It’s I think success one oh one, but that doesn’t mean that it doesn’t escape a whole lot of people in practice and it’s that success is earned. I can’t tell you how many people that I talk with that, you know, they buy plenty of products and they don’t finish them or go through them. They join a coaching program, but then they don’t engage. They, they know what to do, but they don’t do it. You know, we improve by implementing. We improve by practice. I think in my time writing, right, I’ve written a newsletter on a daily basis for now 16 years. And I write a lot each week, probably five to 8,000 words a week, I would guess. Right? So, you know, probably approaching half a million words a year. I mean, that’s several novels ear. Now. I’m not going to tell you I’m a great writer, but I know that I’m a much better writer than I was 20 years ago. I know that I’m a much better writer than the point when I submitted for different for different articles, for a journal that accepted free articles and got them all rejected. I know that I’m better because of practice. And if I would have been writing 500 words a month or a thousand words a month, there’s no way in the world I would have earned the right to be better the way that I have now, right?

Success is earned. If you’re not marketing daily, you probably shouldn’t be complaining about having too few clients. If you aren’t going to work to be a producer consistently, you need to probably accept mediocrity. If you say, Hey, I want to launch this program or this product, but it ends with just you saying it, thinking about it, then you probably should accept the status quo. I mean, I think about the people who walk through your doors, prospects, they have access to more information, more fitness, diet, nutrition, recovery information than they’ve ever had. It’s all at their fingertips, right? They can get on YouTube and do a follow along workout any day. They wanted to, the equipment is potentially delivered to their door with a couple clicks of a button at this point, right? Everything is there for the taking, but having a program and executing a program or different things, buying a diet book and actually following a diet are different. Yeah. Things saying, okay, I’m going to market, but getting out there and, and persevering through the challenges of marketing, the, getting a, an offer that converts, making sure that my ad is it is being seen by the right people and the right people are responding because it’s interesting and engaging, putting together direct mail campaigns going out and networking, no work.

And I think of that is a positive thing. I think that we have to accept that success is earned and be okay with the fact that because of that, it’s not for all people, plenty of people would like, think about doing something. They’ll talk about doing something they’ll dream about doing something. And someday is when they plan on it happening, right? They’re going to start their diet on Monday. They’re going to start their business after they’ve saved up a little bit more money. They’re going to market next week when things slow down, right? There’s always something down on the line instead of doing it today and knowing that that’s coming typical human behavior is kind of reassuring to me because if you’re looking for competitive advantages, maybe finding the right Facebook funnel or figuring out how to get a, a webinar to convert, maybe those things, aren’t the advantages we should be focusing on. Maybe it’s being okay with earning our success with practicing, with doing the work consistently with persevering.

For me, those are better competitive advantages because they’re timeless. They’re going to last for ever. The ad that you get to work now is temporary. Groupon was temporary. Living social was temporary, doing things to get clients on. My space was temporary. All the things that 10 years ago that were new and fads that were the quote unquote future, most of them have become things of the past. Sure. There are things that work then that will always work networking and referrals and public speaking. But the Trinity kind of tech things, the hacks, the quick fixes that people promote and kind of naive people who don’t want to earn their success, the things they gravitate to well, they’re temporary, right? They’re they’re, they’re kind of the equivalent of a flash in a pan. So if you want to be successful, if you want to build a great business, if you want to build your ideal business and, you know, earn a specific amount of income or have a meaningful amount of impact, understand that it’s usually on the other side of work now, does that mean that you need to work 20 hours a day into perpetuity? Not at all, but it means that work is usually front-loaded the harder stuff comes first. You need to do more early on and then you get better at it. Right?

I believe Tim Ferris is said the phrase a few times over you make, then you manage a lot of people want to jump straight to the management, but they don’t do the make part. You need to do the work first and then you can figure out how to optimize it, how to systemize it, how to be efficient. But if you’re trying to skip the work and get the reward, you’re going to be frustrated. You’re going to be disappointed. And in all likelihood, you’re not going to get the outcome that you want. So there’s our little pep talk for the day. There’s the topic I wanted to share. Like I said, it’s not sexy. It’s not exciting, but it’s the truth. And a lot of people want to avoid the truth when it comes to achieving success. So if you embrace it, if you’re willing to do the work, you’re already halfway there.

Thanks for listening to this episode of The Fitness Business School. And before you go, I have a quick announcement. When I first connect with a fitness business owner, they almost always ask me, “How can I get more leads or how can I get more clients?” Well, I have an exclusive offer for you and it’s going to help you do just that. As a listener of this show, you can test drive Fitness Lead Academy for six full weeks for just a dollar. Fitness Lead Academy is a one of a kind program where you get done-for-you marketing tools and coaching to attract more qualified prospects and convert them into paying clients. Imagine having three marketing emails written for you each and every week for easy-to-deploy promotions provided to you that are proven to convert and they’re ready to use and proven ads and social media posts given to you each and every month as well. Plus you have access to three weekly live video coaching sessions to help you with everything from dialing in your brand to navigating things like building funnels and getting ads approved. You get all of this and more when you join Fitness Lead Academy. And to prove that FLA can serve you as your virtual marketing department and not only save you plenty of time, but also consistently bring you more leads and clients, you can get access to the entire coaching program for six full weeks. Again, for just $1. If it delivers for you in the way that I expect it will, you can continue on for just $199 a month. So basically, just one additional client each month and you’re ROI positive. And I’m sure that if you apply what we give you, you’re going to get more than just one additional client each month. And you’re going to likely save at least 10 hours a month to take advantage of this special offer. Just go to TestDriveFLA.com to try it out for six full weeks. If it’s not what you’re looking for, you can cancel it any time.

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