Show Notes

  • Lessons learned from years of online business
  • How are you going to build your online audience?
  • Pat uses a book as a lead magnet to drive email
  • Email has worked, but you can use any channel
  • Always have an offer visible for people when they’re ready
  • One program with numerous points of entry is ideal
  • Commit to filling pipeline daily or it dries up
  • Online is just as challenging as offline, just different