Fitness Business School – Building a Business Around Your Passion

Full Transcript

Hey Pat Rigsby here. And in this episode, I want to talk with you about the truth, about building a business around your passion and why it may be a little bit different than what you’ve heard before. So let’s get started.

Welcome to the fitness business school with Pat Rigsby, the podcast for fitness entrepreneurs who want to make more income, have greater impact, and enjoy more freedom in their ideal business. If you’d like an accelerated route to these goals, email me at [email protected] and put BGA in the subject line and I’ll get you all the details about our business growth accelerator program.

There’s a lot of talk about building a business around our passions, about building a business around the things that we love. Now it sounds good. It sounds good in theory. Okay. Think back to what you did as a child and the things that you love doing and build your business around that. Well, you know, we, we bought a new house in October of last year and it’s been this wonderful thing for my, my younger one, Alex, because there’s this neighborhood full of, you know, full of kids. There are probably anywhere from six to 12 kids who are at our house. It, you know, all day, all day long are in the neighborhood around here. In fact at nine o’clock this morning, Alex and I were outside and three kids walked around the corner to hang out and play and it’ll be like that all day. And if I think about, okay, what was I passionate about as a child? You know, what, what did I love when I was a kid? I can look at him and, and see that as an example, well, you know what, he loves climbing trees and riding bikes and yeah, he loves baseball and, you know, he’s into, you know, what, whatever the fad of the day is for awhile, it was Pokemon cards and it just kind of shifts and cycles through. And I think, you know, a lot of those would be kind of tough to build a business around.

Sure. you know, I built a career, the first leg of my career around baseball, so that might work, but you know, there probably aren’t a ton of different careers built around climbing trees. So, you know, I, I think about what I’m passionate about now, and I love doing things with my family and I love, you know, learning and reading, but I, you know, I enjoy coaching Alex’s baseball team and, and, and going and doing things with the people that I care about, but see my business, isn’t built around those things. It’s built to allow those things and, you know, it’s, it is designed. So I can do that stuff at eight 55 this morning, you know, I was hanging out with Alex and we were out throwing football and I can do it this afternoon and I can go coach his baseball practice tonight. My business is built to allow me to follow my passions and to do the things that, that I really love doing my business is built around the problems I’m good at solving and the strengths that I have.

And I think those are different. I think that you can become passionate and excited about your work, but usually that’s probably not the place to start. See, I think your business should be built around the problems that your good at solving and the people you want to be helping by playing to your strengths so that it allows you to live the life you want to lead. And, you know, if you’re doing that, I think you’re really setting yourself up to have a big impact and to be professionally successful because you know, the formula I think is pretty, pretty straightforward, big problem, plus right, person plus personal strengths equals your ideal business. One that allows you to enjoy your passions and really do what you feel like you’re meant to be doing. But without a problem to solve a business, can’t exist every business in the world solve some sort of problem, right? So you need a person that has a problem, and ideally you can leverage your strengths and skills and experiences to solve that problem for that person. And if you can do that consistently, you’ve got a wonderful foundation of a business and you can solve big problems for fewer people, or you can solve really common problems for more people, but either way, you know, I think it’s important to embrace this idea that your business is built around. The, the things that you can do for others, right, is built to allow you to follow your passions, not the other way around. So, so this idea that go back and journal what you did as a child or whatever else when you’re, when you’re building your business.

You know, I just, I’ve not seen a whole lot of people do that. I’ve just not seen a whole lot of people build great businesses by just simply following their passions and, and using that it is their filter for their business plan and for ultimate success. So my recommendation for you, again, go back to that simple little equation that I just shared and build the business that you want, find a big problem, find the right person and use your personal strengths to, to address that problem for that person. And you’ve got your ideal business do that, and you’ll have plenty of time and opportunity to follow your passions.

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