Show Notes

  • Marketing is like building your own town
  • Attract people who want to be part of your community
  • A small amount of the right people is all you need
  • Who do you want to be surrounded by?
  • What are they interested in?
  • Does your message attract these people?
  • Does it repel bad fits?
  • Relationships matter most
  • Coach everyone well, don’t hold back
  • Bigger isn’t better. Better is better. Build what you want.
  • Make clients’ lives simpler, it leads to success
  • Allegiance is better than dependence
  • When clients feel like family, they do better
  • Instead of geography, build your town on common values

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