- This 4 step plan has a very successful track record
- Get someone to ‘raise their hand’ with interest
- Typically a lead magnet, often a book
- The books are written with target market in mind
- Requesting a book signals likelihood to read, most of Pat’s marketing is written
- Give something useful to get contact info
- Consistent follow-up is critical
- Use whatever you’re best at with your email list
- Every lead is a potential client until they say no
- Give them attention and build relationships
- Pat “coaches until he’s paid to coach”
- Be valuable and general. When they sign up, get specific
- Get people to a conversation
- A consultated selling environment is a 1st date
- Where you going? How you getting there? Can I help?
- Not everyone is a good fit
- Make it about your clients
- Different people have different needs
- Have different offers for different clients
- Don’t cram people into wrong boxes
- Help in a way that the client will enjoy
P.S. – 6-Weeks of Coaching…Free.
Get a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue?
If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business.
No strings attached. No obligation. You get our best coaching & tools…and hopefully, you’ll love it enough that you want to keep working together.
Would you be interested in discussing?
If so, email me here with ‘interested’ in subject line and we’ll set up a chat.