Show Notes

  • There’s a real benefit to being personal
  • Often, if you’re struggling, being more personal would help
  • It can surprise clients when you’re personally interested
  • Lecturing is fine, but its not coaching
  • Adapting to your clients is a differentiator
  • Make your experience about your client
  • Being interesting is short-term. Being interesting will last
  • Create towards many individuals vs 1 crowd
  • Infuse personal interaction in your marketing
  • Having non-selling conversations help you have a better business
  • If someone hires you, its your responsibility to give them value

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