Show Notes

  • You can be the lowest priced, highest priced, or use results-based pricing
  • Or you can stand out by varying up your service offers
  • Positioning is the best way, finding a specific market and going from there
  • It’s difficult to stay on top when your unique product is the only difference
  • Becoming “3 mile famous” is the way to stay on top
  • Social proof and testimonials are a must
  • You need to be proactively chasing referrals

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