Fitness Business School – Are You Working on the Right Things?

Full Transcript

Hey, Pat Rigsby here and in this episode I want to ask you a question. Are you working on the things you should be working on? I’ll dig into this in just a second. Let’s get started.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

One of the coolest things that I get to
do is spend a lot of time with clients. Even though I’ve been doing this for any number of years, a lot of
people who maybe have been doing the business coaching side of things for a decade plus,
and I’m fast approaching two decades they end out kind of just being a figurehead and
they have other people do the coaching.
They’re the ones out doing the front facing, the marketing stuff. But honestly, a lot of my enjoyment, a
lot of my fulfillment and gratification comes from actually doing the coaching. I love finding solutions to
problems. I love helping people simplify things and, and get better. And frankly, it helps me craft the
marketing side of what I do because I can learn so much about what’s actually important to people
instead of like, hypothesizing about it. Well, one of the, the common things that I, that I hear from
people is that, hey, I’m spending so much time I can’t do social media, or because I’m spending so much
time editing video or figuring out reels or figuring out this other platform, and the algorithm
changes and all my work goes to nothing, or I’m doing this thing and not paying off. And, and I think
about this in a completely different way.
I think I have no interest in getting good at those kind of tactical skills. I want to get better
at what I consider like the high leverage, the, the growth skills that I know are gonna pay off no matter
what the platform is. So I focus on key skills like writing, speaking, leadership, networking, those things being an effective salesperson. Those are really important skills, understanding how to, you
know, navigate paid traffic, which I hire other people to, to do that. But these high ROI skills
that are gonna transcend any one platform you think about writing, there was a point when I
first got into the industry writing may be at that point I was
writing, writing three letter, uh, direct mail sequences. I was writing web pages and trying to search
engine optimize them, and I was writing emails over time blogging became prominent. Doing post on places like Medium and other people’s sites, you
know, was important. Guest writing for other platforms was important. Now writing on
things like Facebook, long form post as well as emails still important. Writing is going to be a valuable
skill for easily as long as I’m in business. Now, if I would’ve said, Hey, is writing for one of these
other platforms like navigating you, plenty of people aren’t gonna remember things you do and
things that where you would write for somebody else’s site and they’d be so caught up in gaming one
site or one platform, they’d forget about improving the actual skill. Well, becoming a good writer is one
of those kind of gifts that keep on giving, becoming a, a good speaker. Well you can go do
speaking in front of audiences, you can do live video, you can prerecord video, you can do podcast.
That, that sort of skill is going to be valuable. It was useful for me because I hated public speaking,
absolutely detested public speaking in my early twenties, and then I kind of got thrown to
the wolves becoming a head coach. I’m the one in front of a group every day when I was a college head
coach. And over time you get comfortable with it and you try to, to improve at it. But the
venue, the platform may change leadership, it doesn’t matter who you’re in front of. If you want to
scale, you’ve gotta be able to grow beyond your own shadow, right? Like, you’ve gotta be able to lead
clients. You’ve gotta be able to lead a team, whether those are your employees or they’re contractors
that you are facilitating things with. I mean, and I’m talking an accountant or an outsourced marketing agency or something like that.
Developed and lead leadership skill that’s going to transcend a lot of the, the basic kind of specific
platform specific areas that, that we tend to focus on. People get so caught up in, well, hey, I’m really
good at managing a Facebook group. Like, how about just being really good at managing a group of
people and leading a group of people? And for now, Facebook groups are a really viable way to do that.
We’ve used them for, for coaching clients and then we have a free Facebook group. So
certainly valuable, but guess what? The things that would make somebody successful there are gonna
be successful in the next iteration of a platform when Facebook changes. And of course they will. So and then networking, social media originally people, I think sometimes
people think of it only as media and not very social, and it’s just online networking, right?
And not that’s the only thing that it’s for. But that’s a, an available usage of that platform. Just like
in person networking, structured networking events, organic networking. So if you’re developing those
key skills, for me, those skills are the ones that matter. Being a great salesperson, doesn’t matter what
we’re talking about on Zoom o over the phone, in person, developing those types of skills are the things
that are going to allow you to generate more money, to get more clients, to build wealth, to, to become
relevant and successful over like standing the test of time. I’ve seen so many people that have kind of
bounced in and out of the various kind of worlds that I’ve operated in here, whether it be
training business owners, whether it is business coaches serving the fitness industry, whether it’s
internet marketers. I’ve seen so many people that were kind of one trick ponies.
They were good at one thing, and when that thing kind of dried up people that built their entire business
off of Groupon. And so that was their thing. I’m just gonna figure out Groupon, but Groupon was
temporary living social was temporary. I knew people that were business coaches for platforms that
no longer are relevant at all, that were, there were people who were business
coaches teaching you how to use MySpace business coaches teaching you how to use Periscope. And all of a sudden those people disappear. So get good at the things that are gonna stay in the
test of time, get good at the things that are gonna matter for as long as you’re doing business, and
you’re going to see how they get utilized in each respective platform. You’re gonna see how you can
leverage those skills and build your business around them for the long haul.
And if you feel like, well, hey, I don’t, that’s great. I have a skill of writing, but I don’t know how to
translate it to a platform, then hire somebody to help you with the platform side of things and let them
adapt this timeless skill that you have to that platform instead of you spending all your time figuring out a temporary skill that probably won’t have a lot of value for you two or three years from now.

Thanks for listening to this episode of the Fitness Business School. Before you go, I have a quick announcement. When I first connect with a fitness business owner they almost always ask me, “How can I get more leads or how can I get more leads and client?”

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