- If you aren’t improving, you’re regressing
- Pat’s offerings grow and adapt consistently
- It may cost you, but if clients are getting great results, they’ll stay
- You need to lead by example – change, improve, grow
- Improvement can be many things, adding to programs or offering new programs
- Proactively seek evolution to compete with big budgets
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Hey, Pat Rigsby here. And in this episode, I want to ask you what I consider one of the most important questions I can ask you as a business owner. So let’s get to it.
Welcome to The Fitness Business School podcast – the show for fitness business owners who want to grow their income, increase their impact and improve their lifestyle. Be sure to listen til the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.
So today I wanted to take a couple minutes and talk through a, a question. I wanna ask you a question and then kind of talk through where I think the response is important. And the question is this, are you improving? Because if you are not improving, then we’re regressing and all too often, people think in terms of improvement, only as a revenue increase or a an amount of client growth. But for the purposes of what I really wanna talk about right now is are you improving the way that you solve clients for problems and help them achieve their goals? I know just in the past six months in our business growth accelerator coaching program, we have integrated video training.
We’ve added an additional accountability coach. We’ve integrated a business growth sprint, a short term thing that really mimics our old producer challenge, but it’s even shorter to allow people to create a surge in their business pretty much any time they want. We’ve added a new style of planning to help people move forward on big your projects and achieve bigger goals faster. And we’ve even integrated systems academy, which is a, a standalone program in the past that has you know, is really been a game changer for a lot of people and helped them install, you know, franchise quality systems, the same types of systems that I’ve used in my businesses, the same type of systems that my, my long time friend, client and colleague Doug Spurling’s used in his we’ve now in upgraded that a, a program that’s been sold for a couple thousand dollars as a standalone into this coaching program, these are things that we’ve done just to help our clients get better results faster. We’ve added a win the week coaching session in each week, different things. So we’re not static.
It’s being really attentive to what we see our clients need, what, you know, what problems they’re running up against. What’s slowing them to, what’s a bottleneck that that’s kind of hampering their growth. And we’re saying, how do we get better? How do we do more to, to serve them better? So that’s our core offering and we’ve continually looked at making it better. And you know what, in truth, it probably cuts into my profit more, a little bit, because we’re doing more stuff that I’m paying for, but the price didn’t go up. The, the, the personal on the outside looking in, probably doesn’t know anything about those, right? They only know once they’re on the inside, but you know, the, the, the hidden sea is if the clients get great results, they stay. If the clients get great results, they may grow and ascend with us into things like our boardroom program. When they graduate BGA, they may add on some of the ancillary things you do that they may want to have as part of their business, like our nutrition OS certification that we’re rolling out. You know, so that’s the crux of this is I know that for me to keep the people that I have and still be every bit is valuable and more, I have to keep improving, but I also have to lead by example.
And hopefully you are doing the same, hopefully your training program, the way you were delivering results to clients, it doesn’t look the same as it looked two or three years ago. Now. Sure. You went through a kind of a, a turbulent time there, and you probably evolved during that time, but, you know, a as the, smoke’s cleared a little bit for some people, and I know other people are going back into lockdowns and whatever else, but as the smoke’s cleared for some people, have you just reverted back to what you did before you use that as an opportunity to get better? Did you improve, did you evolve? Hopefully it’s the latter, hopefully you’ve continued to improve and improving. Doesn’t always mean, Hey, I’m gonna pour Mon more money into one program and, you know, either raise the prices or cut the profit and mean improving for me was finding more specific solutions.
Like I mentioned, the boardroom program or nutrition OS or our scale program where we help somebody install franchise quality systems with private and personalized coaching to customize it for them in 16 weeks. I mean, we, these are paid programs, but again, they’re not for everybody in BGA. They’re for the people who they want those specific things, or maybe they’ve moved past what they’re getting outta BGA. So you don’t have to only improve or evolve the, the programs that you offer in a way that doesn’t make you more profit in the moment. Sure. It’s gonna make you more profit over client, lifetime value referrals, all that . You can also add on nutrition coaching. You can add on accountability coaching. We’ve got one client, Joe Martin, who’s added a, a powerhouse. You know, at this point, I think you’ll probably end up doing a couple thousand dollars a month just in accountability, coaching, moving forward over there over this upcoming year. It’s you know, I, I think it’s gonna be a, a, a great opportunity for those of us who are trying to compete and win against the Pelotons, the mirrors, the orange theories of the world. You’ve gotta find ways to keep evolving, to be better, to be different. And if you are not proactively seeking the improvement, it’s not gonna happen by accident. In fact, we’re probably gonna lose ground. We’re going to get passed up by the people who are improving. So that’s it. I just wanted to pose that question, that challenge to you. Are you getting better? Are you improving? Because if not, but it’s gonna be really tough to build the business that you want.
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