Show Notes

  • Typically – identify your market, sell them something, then bring them into community
  • Now – identify your market, invite them into community, sell them something
  • It’s easier, tactically, because its a more personal connection
  • How much easier is it to sell to people who know, like, and trust you?
  • You’re the “mayor” of your community – make offers to your people
  • You can do better market research when you have your own community

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