Fitness Business School – Achieving Your Goals

Full Transcript

Hey Pat Rigsby here and in this episode, I want to talk with you about goal achievement made simple. I’ve got a three step plan, so let’s get started.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

Pretty much daily with the, the coaching clients that I have throughout our, our, our coaching programs, the, the one-on-one clients that I’ve had for, you know, the past 17 or so years. It it’s always kind of at the forefront. How do I go from where I am to where I wanna be? And for me, I call that creating your ideal business. Now you may think of it with different terminology. You may think of it through a, you know, look at it a different lens, but you know, when somebody wants to create their ideal business, I really think it comes down to viewing things through kind of this three, three different time-frames, if you will, that all are really kind of step that work, work together. Let me give you a little bit of context as to what I mean. So the first thing that I think we, we want to do is to establish what our vision is. Now. I am a big fan of a 12 month vision instead of, you know, some people talk about these 10 year or visions or five year visions and that sort of thing. And, you know, I, I think having dreams 10 years out or five years out are, are wonderful. But for me, I, I want something a little bit more tangible, something I can wrap my arms around something I can see a path to achieving.

And I know for, for my own personal experience I, I, I think that, you know, I’ve been talking about building your ideal business since 2014, 2015. And you know, that, that has always been kind of a moving target. The, the idea of an ideal business serves as my north star, if you will. But what it look looks like in practicality keeps moving. You know, I get excited about different things. There are different kind of changes that I wanna make where, you know, what my role looks like. You know, the way I want to deliver things. And, and, and that’s part of the fun, that’s part of the excitement and part it’s part of what keeps me interested in the business. And, and I think I can look at a year down the line and say, okay, I can really kinda wrap my head around where we want to be personally and professionally, like, okay, I wanna generate this much revenue. I wanna have this much profit. I want to offer these programs or products or solutions. I want my role to be a, a certain thing. I want to be able to have this sort of set of experiences in my personal life, or have this sort of schedule. And, and, and I can make sure that that’s very much in line with what that dream is of, you know, ultimately what I think I want my business and my life to look like, but you, it is super practical. And I think it’s important to have that. I think it’s really important to have this, this annual vision that that serves is that beacon that we always are kind of moving towards.

And you’ll understand a little bit more of my, at my thinking in, in a few minutes as we kind of walk through this and reverse engineer it. So from that 12 month kind of vision, I work back to six month or six week cycles. And sometimes they feel like a sprint, and sometimes they just feel like a, a frame that I’m trying to accomplish certain projects or achieve certain milestones that keep me and my business, my team on track towards that annual vision. Now I’ve done everything from a hundred day sprints to you. The, the 90 day year, the, you know, 12 week cycles, whatever you wanna call it, all, all the stuff that’s kind of tied to, to the, the quarters that, that so many people focus on. And for me personally, it just, it didn’t have the right kind of rhythm. What I would always line was we, we would go at, you know, out of the gates, we would go really fast and we’d be making all sorts of progress. And, you know, somewhere around, you know, that four to six week span kinda lose steam. And then I’d take a break and maybe take a, a vacation or a three day weekend or something recalibrate, and then I’d start again.

And what it kind of eventually helped me understand was that, well, if these are naturally turning into two, six week cycles in a 13 week span, why don’t I just use six week cycles? And the six week window is much easier for me to say, well, this is realistically what I can get done. I, I can do things sequentially and not feel like I’m putting something off too, too far. If the next thing I wanna get done starts just six weeks from now. You know, and and, and it’s much easier for me to be realistic about what my workload can be in a six week span, because I’m gonna know, Hey, what other things do I have on my plate? You know, I, I is my family traveling, do we have more live events? So what, what is realistic for me to get done? What is realistic for me to, to offer and you know, how much growth can we honestly expect act in, in that six week window? So for me being able to say, okay, this coming six weeks, we want to add X number of clients. We want to get these three projects done. And and, and maybe even outline the projects that we’ll be doing the six weeks after that. And, and maybe that’s it. Maybe that’s what I’m trying to do as a business, but, you know, I, if you get things done, it’s not like you just sit there in neutral. After the fact, you can always add more things.

But for me, that, that takes some of the stress off. It makes the, the progress a lot more consistent and reduces much of the overwhelm. But then the third piece of this kind of reverse engineering process is you you’ve gotta win each day. But see, I think most people would self-identify is busy. In fact, it, I don’t know a whole lot of people who wouldn’t say they’re busy, and because of that, it becomes even more important for us to make sure that the things that we are doing in any given day are leading us towards that six week cycle goal or six week cycle goals, if you will. And those six week cycles all are pointing us to that, that bigger annual vision. Now, like I said, there are plenty of people who choose to say, Hey, here’s my monthly plan. Here’s my weekly plan. And I, and I do kind of map out my week every Sunday, but mapping out my week is really just to give me some structure for each day. And if I need to adjust daily, then I, then I can. But the, the thing that I always hell when I meet with a business owner and they say, well, Hey, I’m stuck. I’m not making the progress I wanna make, or I’m not doing this or that. If I look at their day, they didn’t plan and execute much of anything that was lined up with going from where they are, to where they wanna be. If, if anything, what they did was they, they did just enough to sustain where they are. And then they stayed busy with either putting out fires or doing things that weren’t practical steps towards achieving their goals for that cycle.

And moving towards that ultimate vision, they would do research. They would come up with a bunch of ideas. They would do brain dumps. They would listen to podcasts like this. They would do all sorts of things, but then they wouldn’t take that and turn that into an action that move them in incrementally forward. So for me, it becomes really simple. It is where do I want to go each year? And okay, what am I doing this six weeks to get there in a very practical sense? How many clients do we want to get? How much revenue do we want to generate? What projects do we want to get done? And then, okay, I plan my day, the evening prior and say, okay, well, what am I doing to move towards that? And if I look up and all I’m doing is checking the boxes to sustain where I am. Then I know that I have no right to expect forward progress. If all I’m doing is putting out fires and being reactive. I, I don’t know that I even have the right to maintain the status quo. And if all I’m doing is chasing shiny objects and, you know, and, and consuming and never producing, then I clearly don’t have the right to expect anything better than what I currently have.

And so when you want to achieve goals, I, I don’t know that you have to follow this exact process by any means, cause plenty of people do way better than me doing things differently. But I know this process works for me and it’s very simple and it, it’s just this wonderful kind of framework that you can use where you can look in the mirror and say, okay, did I take one small step towards where I want to go today at the end of each day? And if not, you get a do-over tomorrow, but ultimately you need to win more days than not. You need to probably go win 200, 250 days each year. If you ex spec to look up at the end of the year and say, you know, I made enough progress to make me happy. And it, this simple approach can help you do just that. So if you are looking to achieve goals and you’re wondering why you’re not run it through this filter, run it through this simple framework of 12 month vision in six week goals, daily actions. If you have those things in place, it’s gonna be really tough not to go where you want to go.

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