Fitness Business School – Accountability

Full Transcript

Hey, Pat Rigsby here and in today’s episode, I want to talk with you about accountability. Let’s get to it.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

So the other day, I was reading an email from somebody I, I’ve known for a long time in the industry, and they were kind of saying some disparaging things about accountability and don’t work with people who need accountability. And that idea of people have to be self-reliant completely, and they should never need
help with accountability. Man, I thought about it and I said, man, he, I don’t think he just, he just doesn’t understand what accountability actually is.

Accountability is the acceptance of responsibility for your own actions. So you being accountable is you taking responsibility for your own actions, your own behaviors, your own decisions, your own choices. Now, thinking about this you know, what I kind of knew about this person was that, you know, a couple
years back, they had admitted, admitted to having a drug addiction and how much issue that caused their family and everything else. And I’m guessing his family probably would’ve been pretty cool with him having a little bit of help with accountability as they went through that. Because like sometimes we
just, I think we have blind spots. We lose sight of the fact that in the areas that we are strong, that we have discipline, that we have habits, that we are consistent with things. We may not need any accountability, but when we’re trying to adopt new behaviors or change things or maybe move to a new track, so to speak you know, it, or I guess in like, even using that kind of example, maybe when we’re trying to fix something, right then in having assistance with accountability is pretty useful.

Now I think we know that, right? Like we should know that because I mean, adopting any new habit, any new behavior, I mean, that’s essentially what we do in the, the fitness industry. You know, coaching led fitness programs clearly have a better success rate than just open gym memberships. And
now you may not think of, of having this training based gym as providing a ton of accountability if you don’t have something that you’re calling accountability coaching or something. But think about it, somebody has an appointment to show up at a specific time. They know that not only are the, the
coaches expecting them, but then they have peers that are expecting them too. So there’s some accountability there. There’s a fee structure they’ve paid for, for access to these things. So there’s this fear of missing out, which is more accountability.

So accountability certainly can come in the form of, you know, specific accountability coaching where you are checking in with somebody, you know, on a daily, on a weekly basis and holding them to some standard that they’ve already set to, you know, be consistent with the behaviors that they wanna
adopt. But I mean, let’s face it, if somebody is taking responsibility for their new actions or changed actions, then it’s okay if they need some help. Now, look, I’m not a psychologist but you know, when we are adopting something new, it, it’s, you know, if you re read things like tiny habits from BJ Fogg or Atomic Habits from James Clear, you know, they’ll talk about kind of becoming a person whose identity is blank, right? Like, I’m a person who works out every day. I’m a person who eats healthy.

This isn’t just to snap your fingers and you become that person, right? Like you have to start doing the things until that becomes kind of your internal identity. Where until you have that identity shift, and maybe you need some help with some external assistance, maybe you need some help with some
internal assistance, maybe you need a, a training partner or a, a coach, and it’s okay. Any of those things are fine. In fact, if, if I think to the, the best training experiences I’ve ever had in my life, I’ve had a training partner, somebody that not only was waiting, you know, I knew would be waiting for me at the
gym, so I couldn’t oversleep. I couldn’t stand them up, you know, this was a friend, so I wasn’t gonna let them down. And so that, you know, that provided some accountability, but it became part of my identity.

Hey, I’m somebody who goes and works out at this time. I’m somebody who trains at this time of day. And then throughout the training session, the, the focus, the intensity, the consistency all those things are heightened or enhanced by having that kind of accountability. So, you know, whether it’s you
needing an appointment and putting something on a calendar or you needing a training partner or a coach, you know, it’s fine. Like when I was a college baseball coach, the scoreboard, the win and loss column, those were wonderful things that were like these external accountability triggers for me, or
mechanisms for me that made, made me focus more when it came to player development, when it came to recruiting. Because, you know, you can do all those things, but you can do ’em at a pretty mediocre level. But if you want to improve, if you want to have it reflect better on that scoreboard, then
you’re probably gonna have to hold yourself to a higher standard.

So when you think about accountability or somebody talks about accountability, I think of like, people talk about it like, well, I, you know, I don’t wanna babysit people just like they talk about clients who aren’t ready today being a tire kicker. It, it’s a really myopic point of view to think that helping somebody
kind of create this new identity shift to think of that as babysitting, because it’s not, it’s being a partner with somebody along the journey. It’s being a guide, it’s being a mentor. And I think having coached people for 30 years now, I mean, you could see it in athletes that I might coach. You could see it
in clients that I would have training business owners. I mean, if you are helping somebody and they’re bought into kind of performing at a different level and being at a new standard and it’s new to them, that’s kind of your job to provide that environment and accountability’s part of that
environment.

So if you want to be a better coach, if you want your clients to get better results, frankly, if you want to be a better business owner, the right environment, the right support is vital in somebody becoming who they wanna become.

Thanks for listening to this episode of The Fitness Business School.

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