Fitness Business School – A Simple Tip for Success

Full Transcript

Hey, Pat Rigsby here and in today’s episode, I want to give you one simple thing you can do to be more successful. Let’s get started.

Welcome to the Fitness Business School podcast, the show for fitness business owners who want to grow their income, increase their impact and improve their lifestyle. Be sure to listen till the end of this episode because we have a brand new special offer exclusive for listeners. So stay tuned.

There are a handful of kind of core principles that I think things that are just aren’t gonna change that help us become more successful. Things like planning your day and breaking things down and doing fewer things better. All these concepts that I’ve touted for years and years and years. But the one I wanna focus on today, because I know that you can infuse this through everything that you do.

The one I want to think about right now and dig into is something that I think can make every facet of your business better. And that is being focused on the person, man. Oh man, that is super simple, right? Like, that sounds like the most obvious thing in the world, but if we take a step back, it may be obvious, but most people don’t do it. So here are a couple examples of how this works in practicality. So if we’re talking about hiring, being focused on the person
and not necessarily the job is often something a lot of people overlook. They think, okay, well, I’ve got this job. People should just wanna flock the it because this is what I did in the past, this is what I did five years ago, 10 years ago.

Well, the, the hiring market has changed. If you want to attract people, you need to think about them, what they want in a career what they’re looking for, what kind of role responsibilities, what type of person do I want to, to hire? And then see if that lines up with your vision, not just, Hey, I’m gonna create this box and try to wedge people into it. And if you think about the person, if you think about that, you know that person, you’re gonna be way better at hiring if you think about the candidate that you wanna hire as a total person. Not just, Hey, I wanna hire somebody that has these characteristics or this resume, but think about the actual person that you wanna hire. Once somebody’s an employee, one, one of the the best things that I’ve probably done as an employer is to be very interested in the human side of the, the person that I work with.

Whether it is being interested in their family life or interested in them and the other things that they have going on and, and making a point to talk about that. And that may sound like common sense, right? That may be just the most ordinary statement on the planet. But man, I talk to a lot of business owners each and every week, and I would be willing to suggest that fewer than 20% of them even scratch the surface on, on, on doing this, right? Like, they’re pretty myopic on, you know, in their focus. It’s like, okay, this person and how they relate to the business is the area I’m focused in. And I’ve worked with plenty of people like that along the way that just haven’t cared about the people that they worked with beyond that surface level. And maybe they felt like, well, that’s a distraction and my job’s to drive the business forward.

Losing side of the fact that if you care about the person, the person’s gonna be more likely to care about the business, they’re gonna be more likely to care about the vision. And for me, that is key. So, hiring, developing your staff, getting buy-in from your team. And then from a client standpoint, we try to wedge people into doing things our way, and it’s just not exactly the way things work anymore. And it is kinda like, Hey, this is my program. Come do this thing. People want to be treated as individuals. People feel like you’re solving a problem for them. They’re not just joining this thing. Now, it doesn’t mean that they won’t, it’s just that you can’t be too, too upset if somebody says, well, wait a minute, I’m going to this thing, but it’s not about me.

And I want to trade up for something that is about me. And that can be personal attention, individual accountability. It can be personally designed programs. I mean, if we just think about like, if you go to eat somewhere, a lot of times they’re gonna ask, Hey, do you have any dietary restrictions? That is personalization, right? Like, that’s asking about you early on in the conversation. Now, even if you’re going to order from a menu at a restaurant where you get to choose, they’re even still asking you that before you but before the order is finalized, they’re asking you about that because people want  o feel important, they wanna feel valued, they want to be treated as individuals. They’re not just transactions. They’re not just somebody who’s signing a check. They’re not just somebody who’s doing a job in exchange for compensation.

They want to be appreciated for who they are as a person. And the better you are at that, the better everything gets for you. The more loyalty your clients are gonna have, the more people who’d be willing to pay to become your clients, right? Specialists always can charge more than generalists. The more
employees are going to want to be part of what you do and the better contribution they’re gonna make to what you’re doing. The more perspective employees are gonna be interested in your business because you are interested in them. Everything that you are doing improves with more personal interest
on your part. And we’ve chosen a field that I’m almost mystified when somebody’s not like this in our field, because I’m like, man, this is like the most personal field going, right? This is something where we’re spending multiple hours a week with somebody spread over multiple days week after week.

There just aren’t a whole lot of businesses out there like that. So if you are not really making personal at the core of what you do, you’re, you’re missing the mark because this is a golden opportunity to stand out from the masses that just ignore this, overlook it completely. So that’s really it. If you want to be better, start with being more personal. If you are more personal, your business will be more successful. That’s a promise.

Thanks for listening to this episode of The Fitness Business School.

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