Fitness Business School – A Secret to Consistent Growth

Full Transcript

Hey, Pat Rigsby here and in today’s episode, I wanna talk with you about one of my secrets to consistent growth. Let’s get started.

Welcome to the Fitness Business School podcast, the show for fitness business owners who want to grow their income, increase their impact and improve their lifestyle. Be sure to listen to the end of this episode because we have a brand new special offer exclusive for listeners. So stay tuned.

That may have been a little bit of a teaser headline there. When I say one of my secrets, because really, I don’t know that it’s that big a secret I just have for as long as I can remember, understood that I want to leverage other people and other tools to, to grow there. There’s so many people who think that they’re gonna save money and save time by doing it all themselves.

And what they really do is put it, it’s like driving with the parking brake on. They just slow their growth because let’s face it, we all have some sort of capacity constraints and the more you’re imagine that the more you’re successful, the more constraints you have because the more your time is spoken for. But, I’ve always felt like, okay, one of the greatest things that we can do is surround ourself with good people or the right tools, and then set those things up to succeed.
And so, let me give you an example of how I think about this, right? I’m recording this podcast right now, and the part of it that I am semi competent
at is the talking part. And I share ideas just like I do in my emails, just like I do everywhere else.

I think of myself as a coach and I try to coach people and give them, I don’t really hold stuff back. I just try to give people what I believe will help. But that’s probably about the end of my aptitude when it comes to executing a podcast. I’m not the person who is gonna edit the podcast and
the person who’s going to upload the podcast and do the show notes and the graphics and all that stuff. And I’m not suggesting for a minute that I don’t have the aptitude to learn to do those things. Like I would like to think that I am capable, but that’s not my unique ability. That’s not the part of this I’m most excited about. But there is somebody that I can go hand this off to in, in my case, Paul, that manages this for us and has managed a lot of our video and audio
production for well over a decade.

He can take this stuff and take the raw material and make it a valuable asset to go out there and hopefully help other people connect with new people, help introduce them to the way that we do things, and hopefully it even generate some clients. So that’s me hiring a specialist, me saying, you know what? You do the things that you’re already proficient at. So I don’t even have to say, Hey, Paul, here’s how you do this. It’s no, Paul, here’s the outcome I want. And you use your skills, your experience, your knowledge to deliver that outcome. And I do that over and over, whether it’s hiring somebody to run ads or hiring somebody to build a webpage. Internally, we have plenty of other coaches on our team that they’ve all come from our ecosystem.

They’ve all been clients first. So they not only have had success employing the things that we teach, but they believe in it enough that they’re happy to go be distributors of that, right? Like, they’re gonna go share that. But each of them have their own set of unique experiences. And so my goal is to set them up
to succeed, to give them a platform to share what’s worked and to, to create more leverage for myself. But see, I think of technology the same way I think of, we’ve used tools like originally Infusionsoft, now it’s called Keep. We’ve used stuff like that. We use our own internal software automatic members, and then we’ve used ConvertKit along the way. We’ve used all of those at various points to distribute messaging that you could do manually. You could certainly send emails one by one to people.

You could send text messages one by one to people. But we’ve used those types of things to distribute things more widely. I mean, really, if you think about running a Facebook ad, that’s what that is. A Facebook ad is a post that you’re asking Facebook to distribute to more of the right people without you
having to manually share it with them, or be limited by what Facebook would allow you to do without doing it that way. So I have strategically used this sort of stuff for as long as I can remember. Even when I was coaching baseball, I mean there, I had a $2,000 assistant coaching budget, so I had some, some limitations, but I’d get people who were finishing up their degree that had played for us and done well, and they would come help, but we would have a playbook and those people would go out and execute the playbook.

So we’re all on the same page, we’re all pulling the rope in the same direction, so to speak. And then it’s not just me doing it. And, and I think that a lot of times people get stuck and, and plateau in business because they’re unwilling to help, like, empower other people to do things. And then if they do let other
people do things, they don’t set them up to succeed. They either don’t hire somebody who’s already proficient and say, here’s the outcome I want, and you are the right person to go deliver that outcome. Or if they’re hiring somebody and have to train that person, they don’t invest the time. They basically try to pay to offload this thing instead of setting that person up to succeed. Whereas I’ve always thought of, Hey, if I set this person up to succeed, it allows me to move further towards my goals, it gives me greater leverage, it gives me more freedom, it allows me to reach more people.

So if you are not thinking that way, I would encourage you to really start thinking that way. And I understand that it, certain points, it can be kind of daunting because let’s face it, you can’t really hire a marketing assistant for 10 hours a week very easily. You may be able to get a trainer to do some of your
marketing stuff, but then you have to be the person to coach them on doing it. So it’s not as easy as it has been before. Fortunately you can outsource stuff to VAs. We actually had recently introduced a virtual marketing assistant kind of component to our business to provide that to clients. Because of that same thing, like we could have that talent and make sure they stayed busy because we had more people to distribute their time over.

Whereas other people if they only had time for their own business five or 10 hours a week, they couldn’t find the right type of person to do it and pay ’em enough that that person can make it a priority. But use technology. Don’t just assume that you can go use AI to solve everything because we’re in a people business. We’re in a human business. And I think that if you strip the personality and the soul out of what you’re doing, you’re, you’re probably going to get diminishing
returns. But use technology where you can find other help where you can. So you can stay in your lane doing the things that you are most excited about, the things that have the highest RoI or pay your greatest hourly rate the things that you’re fulfilled by and let other people do the same.

If you do that, you’re gonna watch your business grow faster. You’re gonna enjoy owning your business more, and you’re not gonna get stuck at some plateau if you want to grow by 2x 3x 5x. This is the way. So my recommendation to you is leverage team and technology to get to where you want to
go.

Thanks for listening to this episode of The Fitness Business School.

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