Show Notes

  • Failure is part of the process, learn from it
  • 1 – Not attracting prospects consistently
  • You must be magnetic to your ideal market
  • Word of mouth is valuable, but not consistent
  • Sporadic marketing can’t be great
  • 2 – Not converting leads into clients
  • We often write-off leads after 72 hours
  • Follow up. Follow up. Follow up.
  • Position yourself as authority
  • 3 – Not understanding the people you serve
  • Stop using internal language externally
  • Try to see through your prospects’ POV
  • 4 – Not having leverage
  • Most fitbiz pros are guilty of this
  • You should have multiple ways of getting paid
  • No leverage leads to burn out
  • 5 – Wearing too many hats
  • Jack of all trades, master of none
  • Delegate and elevate
  • Perform in your “zone of genius”
  • 6 – Having poor retention
  • It should always be around 95%
  • Track the number, not the faces
  • Improving retention can immediately transform your business

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