Fitness Business School – Create More Opportunities

Full Transcript

Hey, Pat Rigsby here and in today’s episode, I want to talk with you about the non-obvious way to create more opportunity. Let’s get started.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

Early on in my professional life I was a college baseball coach. As I’ve talked about any number of times, the job that I had wasn’t exactly a great job. In fact, I don’t know that anybody in their right mind would give a great job to a 23 year old in that field. You know, I knew that and it seemed like a really good opportunity. So early on though, I started applying for other positions.

I started trying to upgrade my, my, my standing and find a better job that, you know, was in a situation where maybe there were more resources provided by the school, or a stronger infrastructure or a better salary. You know, I mean, the normal stuff that a lot of people do, right? Like they kinda always have one eye looking at that next opportunity, or at least a lot of people do, you know, and nothing really materialized early on. And only after we started really having a a lot of success, did I start to get a few opportunities to move on and take another position. Now, you know, the, the other positions, I never felt like the right move for me. So I didn’t move on to another college baseball coaching job. But later on I kind of carried that with me.

I learned that lesson and applied it later on in my professional life. And when I started my first fitness business, I had tunnel vision on making it the best possible business that it could be. And there’s a line in common in the coaching world that you know, I had heard older, wiser coaches say where
they would just rattle off, make the big time where you’re at. And, you know, the way that I kind of thought about that from a you know, from a business standpoint was just do great work where you are. And, you know, by doing really, really what I felt like at the time was great work. I mean,
being kind of innovative in the way that we were building that business. Certainly generating a lot of clients. I mean, had over 400 active clients in, well, less than two years in a town of 23,000 people, which you know, I mean, it was that, that was impressive.

And that’s a number that I think got a lot of people’s attention later on. But I mean, I thought we were probably just as good at the infrastructure stuff as we were at client acquisition. We were good at you know, creating positive client experiences and having kind of standards that we met, you know, I
mean, it was all hard copy paper stuff, but, you know, checklists for all the things that we wanted the clients to experience, we had systems for maximizing attendance and maximizing client upgrades and purchases of ancillary offerings and tracking progress and documenting progress and all those things
that, you know, it was just this kind of cycle of continual improvement. And it was really, it, I mean, looking back, it was kind of the springboard for everything else. I mean, it allowed for enough cash flow to help grow another business and a plan of attack to make that business successful far more
quickly.

When you know, when the next location opened up as a health club not too long after the success of those businesses just focusing there, allowed for some opportunities you know, outside the brick and mortar world, starting to create products, starting to do coaching you know, creating great, you know,
great relationships and delivering good work to establish credibility and have impact with clients that were, you know, hiring me or being part of a mastermind or something like that. Open doors to maybe become stakeholders in their business or create new businesses or programs or whatever
else. And so, you know, it you know, it was just this wonderful reminder. You know, the, and so much of this stuff kind of ties back to old cliches, right? Like the, the grasses, you know, people have that grass is always greener on the other side mentality, when the, the reality is it, you know, if you, if you tended to
Roan grass, if you watered it and fertilized it, you’d probably have the greenest grass of all.

But you know, what I, what I kept finding was, you know, this wasn’t just this you know, kind of tend to your own business, you know, focus on your own stuff and, and keep a narrower vision. This had nothing to do with the scope of the vision. It had to do with the focus of the attention. And by focusing
on the things that, that were right in front of me, it actually created better opportunities and more relationships to pursue a grander vision. And, you know, I’ve seen that so many places otherwise, I, you know, I think that listeners of this podcast you know, are all familiar with Eric Cressey, who we did an
episode with not too long ago. And, you know, Eric and, and his business partner, Pete, so many cool things have come their way as far as opportunities, whether it was to at a second location in Florida, or to do consulting with major league teams, and then ultimately for Eric to you know, take a really
impactful role with the Yankees in addition to all this stuff.

You know, and, and the success that Pete’s had getting into the fitness business coaching realm too. All of that happened because of the great work they were doing at that initial location. And, you know, in the baseball world, I’m a huge fan of Dallas Baptist University’s baseball program, and the coach
there, Dan Hefner, and Dan, is one of those coaches that I is always mentioned whenever the, the premier jobs in the country come open because be because he’s done such incredible work at the university that he’s at now, he’s, he’s not pursued those other jobs. And you know, and he continues to
build just a juggernaut of a program and change a lot of athletes lives and, and, and, and really kind of carry his mission forward for you know, everything from player development to helping people develop their faith in the location he’s at.

But doing that great work has allowed him to, you know, have all these op other opportunities. And, you know, that’s what’s so neat about it, I think is, you know, it does create a different set of challenges. You gotta learn to say no to other things when you’re, when you’re doing great work,
because you do have a lot of opportunities. But man the number of doors that that sort of thing opens is staggering. And it all starts by doing great work where you are. So if you have found yourself kind of pursuing shiny objects or, or, or looking for different opportunities and saying, well, wait a minute, this
person over here does this thing, or I could do that thing, and you’ve found that it’s kind of been unfulfilling, maybe it’s been a distraction. Maybe you know, you’ve just kind of spun your wheels because you’re not focused you know, take it from me by focusing on doing great work where you are.

All those opportunities and more probably come your way. In fact, things may be better than you could have ever originally imagined are, are presented to you or available to you all because of the great work you do each and every day in the environment where you currently are.

Thanks for listening to this episode of The Fitness Business School.

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