Show Notes

  • Guess work – Hard work – Frame work
  • We can guess and hope with no research or experience
  • Occasionally – but rarely, you get results
  • You can work harder
  • Hustle and grind doing what you do will work
  • It should only a single tool in your toolbox
  • Or frame it out
  • Build foundation, frame the business, fill in and adapt the rest
  • Use this to play to your strengths
  • Most successful program designers do this
  • Starting from scratch is very difficult

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