Show Notes

  • Throughout Pat’s career, he’s only had 1 business loan
  • He used small budgets and smart tactics to grow them
  • To build quickly, you must have lots of leads
  • Level one of lead generation is utilizing your current contacts
  • Everyone has at least 250 acquaintances
  • Factoring in social media, most people have a great number more
  • If you aren’t, you’re stepping over dollars to pick up nickels
  • If someone doesn’t seem like your ideal client, they may know someone who is
  • Everyone needs to know what you do
  • Organic marketing is spending time and effort instead of money
  • Do what you can to get your message in front of as many people as possible
  • Pat’s business was into 7 figure before he focused on paid advertising
  • Dial in your target, refine your methods, get more and better leads

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