Fitness Business School – 3 Keys to an Ideal Business

Full Transcript

Hey, Pat Rigsby here and in this episode, I want to talk with you about three keys to having your ideal business. Let’s get to it.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

So the other day I had a client in who had a really good business and, you know, he was already earning a nice income and he kind of had a bit of a bit of clarity on what, what he wanted. But for whatever reason, you know, he was getting a little bit of pushback from people around him and maybe it’s people who kind of weren’t having as much success. And so they, you know, they were you know, they were suggesting that no having success in the fitness industry and, and being a good coach and helping people a versus, you know, making a good living or like mutually exclusive. And that’s not at all true. I mean, we’ve seen it time and time again, I’ve helped hundreds and hundreds of business owners create their ideal business. And really that in my mind, there are like three overarching concepts that you have to embrace.

If you are going to do this, the first is you really need to decide where you’re trying to go. What ideal is to you? You can’t make progress without having some clarity, but that progress you know, well, let me, let me back up. I’m sure you can make a little bit of progress by just going and working hard, but you’re not gonna make nearly as much progress without having clarity on what you actually want. What’s ideal to you what you want personally and professionally, because if you are a small business owner like me, then every decision that you are making at at a meaningful level personally affects the professional. Every decision that you’re making professionally affects the, the, the personal, like, if I like, if my family goes on vacation, that has an impact on my professional life, it forces me to make some decisions, to allow my business, to keep working the way it needs to will I’m will, I’m gone. If I decide, I want to, you know, start a new initiative professionally, I need to understand how that potentially could impact me from a time or a focus standpoint being present personally. So I think it’s important.

You need to decide where you are trying to go. What success is to you instead of arbitrary numbers, I want 300 clients. I wanna make $200,000 a year. I want to have a, a, a 5,000 square foot facility get clear on what you actually want and what you feel like you need in, in order to make that happen. And if you do, man, the journey becomes so much simpler, right? Decision making becomes simpler, saying no to shiny objects, staying focused, knowing how you’re gonna spend your time each and every day, each and every week becomes so much simpler now. Yeah, your ideal, destination’s gonna change and evolve over time. I’ve been talking about creating your ideal business for, I don’t know, 7, 8, 9 years. And my iteration of ideal has continued to change in some ways impacted by the, the landscape around me. I mean, the pandemic changed a few things. The things that I I’ve enjoyed doing, like, for example, in the beginning, my ideal business, well, let, let’s go back like 2015. I, I launched the ideal business academy.

And at that time, my idea was, you know, it didn’t really involve zoom. It didn’t, it involved live meetings and phone calls and that sort of thing. So it really kinda limited the ability for people to come face to face by you know, by many means, cause we might do four meetings a year in person, but that wasn’t gonna be convenient for people who lived, you know, in, in other countries that might be having to travel all the way across the us. Maybe they could come once or twice a year. Right? So it kind of limited who we are marketing to. Well, fast forward to now after kind of having our hand forced with doing tons of zooms. Now we have wonderful clients from around the globe that participate in the, the zoom iteration of what we’re doing and sure. Yeah. We get people who come to the live in persons that we, that we continue to do that that might be international or traveling long distances within the us, but they don’t feel like, Hey, if I’m only coming to a live thing once or twice a year, I’m missing out because they know they stay connected week to week.

So, you know, for me, ideal has changed. You know that, and that’s fine. It’s absolutely wonderful. It, when I first started this ideal didn’t involve and Holly, Holly being part of the day to day of what we do in the coaching for, for business owners, because she was way more focused on the other things she had going on. But now ideal has her being heavily involved in a lot of what we’re doing. So you can always course correct. And frankly, it’s always gonna evolve because the more progress that you make, the, you know, the, the more you see out in front of you, I think of it kind of like headlights on a car in the evening, right? Like you can only see so far out in front of you, but you, you go another mile or two up the road. Now you can see even further, right? So that’s okay. You don’t need to know this 10 year plan, but you need to know what success probably looks like to you, you know, three years, at least one year from now. And you know, if you don’t let the fact that things will change, stop you, you’re gonna be able to be in, you know, pursuit of your goals today based on the information that you have. So that’s number one, knowing where you want to go.

Number two, you have to take responsibility as the producer and you know, let’s face it. No one else is gonna go out and achieve your dreams on your behalf. Sure. Others are gonna support you. Others can coach you. Hopefully I get the opportunity to coach you. Others can inspire you. You’re gonna have a team around you. Nobody succeeds alone, make no mistake, but they all can’t just do it for you. It’s your responsibility to produce the outcomes that you want. You know? So I, if you know, you wanna earn more income. You want to change your schedule. You want to you know, serve a specific type of market. You want your staff to be better. You need to embrace this responsibility of producing those outcomes instead of just sitting back and hoping they magically happen. And then finally, this is, this is a big one. You only get paid for the value you are creating. If you wanna earn more, figure out how you can create more value, help, more people solve bigger problems, make people’s lives better. The consistency of the value you create, the amount or the impact of the value you create for others. That’s gonna dictate the success you’re gonna have.

So regardless of what you’ve been told, and if, if, if you think, Hey, you know what? I I’ve chosen this industry and that limits my earning potential, that limits what I have the ability to create. I’m not gonna be able to take vacations because I’m always on call to be a service provider. None of that’s true, right? But you have to embrace these three concepts. You don’t have to settle. If you embrace these, see greatness is not gonna happen by accident. Big achievements. Don’t come. I I, if you’re thinking small, you need to believe in yourself, but you really need to embrace these three concepts. If you do, you’ll be able to build the business and the life that you want.

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