Hey Pat Rigsby here. And in this episode, I want to talk to you about three challenges that I see that stop fitness business owners from having an effective marketing plan in place. So let’s get to it.
Welcome to the fitness business school with Pat Rigsby, the podcast for fitness entrepreneurs who want to make more income, have greater impact, and enjoy more freedom in their ideal business. If you’d like an accelerated route to these goals, email me at [email protected] and put BGA in the subject line and I’ll get you all the details about our business growth accelerator program.
Over the past 15 plus years. The thing that I have consistently seen business owners struggle with maybe more than anything is just not having a marketing and sales plan in place. The way that they would have, you know, a training system in place, the way that they would, you know, have any sort of way of operating. They don’t have a marketing system that works like that. And the idea is pretty, pretty simple. It’s pretty straight forward, right? You know, you are going to be more successful. If you have a systematic approach to doing things that you can test, that you can improve, that you can count on. And you know, it’s not hard to put this into place, but you need to, to get past the three common challenges that I see the first is not having the, the tactical level that works for you, not having some proven tactics that work like, you know, the, the, the consistent things that you’re going to do, whether it be networking or Facebook ads or YouTube videos, not having lead magnets that work, but it’s kind of at that tool level, not having something that works regularly. And so you can’t be systematic, right? It would be like somebody designing a training program for clients, but not having a tool box full of exercises to draw from when they’re designing a program.
If you don’t have that collection of exercises that you believe in that you count on there, there’s nothing to really build width, right? So they’re, they’re the raw material that you need to build your marketing system. The second thing that I think really is a challenge that, that holds people back is they just, they don’t have the time to do this and get it right. They’ve backed themselves into a corner business-wise and their training clients not making enough money to, to delegate administrative things or operational things. They they’re, they’re designing programs. They’re, they’re kind of wearing every hat in the business. And so things are just overwhelming and they, they don’t even have enough time to take care of themselves, let alone install something else that that is going to make their life easier. But it’s going to take a little bit of work upfront to get it going. And, you know, you can’t make that investment, even though the payoff is going to be huge. And then third, you know, they, they don’t have a system or process that, that they, you can plug those tools into. They don’t have, you know, if you want to call it a pipeline or the, you know, the term that’s been popular as of late is a phone and not having this to plug things into makes everything really, really challenging. If we think about this in a training program level, most training programs, they they’ve got a systematic framework right there. There’s some sort of beginning phase that usually is some sort of mobility Or warm up or movement prep Or whatever you choose to call it.
Then there’s, you know, some sort of power phase and then strength, and then some sort of conditioning or cardio or metabolic component. Now your programming may look completely different than that. But I think you understand the concept here, right? There’s no system that, that we have with marketing that would resemble the system you use when you were designing programs. And if we think about it that way, if we think about the framework that we build within, we build our training programs within, and then we plug the two tools. We plugged the exercises, the movements into that, right? We plugged the sets, the reps, the rest periods into that. Well, we need both the framework for our marketing system and then the actual tools, the tax, the tactics to plug into it. And we need the time to actually design it, test it and improve it.
So there are the three challenges that, that I see most business owners in our industry face, right? It’s fine. It’s not, it’s not that you aren’t capable of having it. It’s not the, you can’t be successful with it. But the first thing you have to do is understand that this works just like your training system works, right? You just need to put the same diligence time, effort into it that you have with the training system. And let’s, let’s face it. If you don’t want to spend the same type of time, effort, energy learning that stuff that you have and becoming very competent, very proficient at designing training programs. If you say, Hey, I don’t have the right tactics. I don’t have the right, the right system. You know what? I’ve got, you covered my team. We can help you just shoot me an email at [email protected]. And we’ll, we’ll hop on the phone and talk through it. We’ll have somebody from my team, talk you through it. No charge, nothing along those lines, connect with us because this is the three challenges that are holding so many people back in our industry. If you’re going to succeed, you don’t have a choice. You have to get this right. So If you need help, be sure to reach out.
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