Show Notes

  • We often assume too much about our audience
  • Its easy to take for granted your target market
  • You need an attention-getting title
  • Next, you need a headline of what you’ll do and ideally a timeframe
  • Grab, then explain what you’ll provide
  • Workouts, accountability – explain. Nutrition – explain
  • When you offer something, be able answer why its useful
  • You have to get them in the door to earn commitment

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