One of the most popular approaches when it comes to motivation is to suggest that someone 'Think Big.' But while I think creating a 'Big' vision is s good idea...I think constantly ‘Thinking Big’ is a recipe for disaster. I think that most days you n [...]
This past summer I went on an amazing vacation with the family to Kitty Hawk, NC. Kitty Hawk is where the first flight took place in 1903. We went to the Wright Brothers Museum and learned all about the fascinating pair from Dayton, Ohio and their fl [...]
I want to give you a simple plan for you to grow your training business. Seven clear steps to have a much better business. But don’t mistake simple for easy or less effective. These 7 Steps, when combined, will quite literally change your bus [...]
Sometimes becoming better at sales is not about the presentation. Sometimes it’s not about the offer. Sometimes it’s about you. When I first transitioned from being a baseball coach to working in the fitness industry I really struggled with selling. [...]
For about 2/3 of the people that read my posts or newsletters, the biggest concern they have is simple: How to get more clients. With that in mind I wanted to put together a simple primer on how you can get more training clients in a st [...]
Rather than share my own ideas today, I’m going to do something of much greater value. I’m going to share some wisdom from my friend and fellow Virtual Fitness Mastermind member - Wisdom that is proven. I’m not sure I can add much to this brilliant i [...]
A trainer came to me recently concerned about some of the competition in his area. He said something like… “I’ve worked so hard to build up my business and now Orange Theory opened up right by us. I can’t compete with their marketing budget.” [...]
Hang out in sweats all day long... Listen to cool music all day long... Talk shop and change peoples lives... Life of a gym owner, right? That's part of it. But they don't tell you about the "other" stuff. Getting good at marketing, financial stateme [...]
This is no fun but we all have to do it someday. About 3 weeks ago, I was forced to terminate 2 employees at the same time. It was tragic. Honestly, this is one of the hardest things I ever had to do and never done it before. So not having any experi [...]