Show Notes

  • Don’t fall in love with what you sell
  • Strive to help your clients
  • Provide templates instead of saying “do this”
  • Give your clients frameworks
  • Support, accountability, coaching, templates are all pieces of the puzzle
  • How do you make it easier to adopt your advice?
  • Lower the friction to good behaviors, add friction to bad behaviors
  • Make anything outside of the “other 165” simple to do without supervision

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