Fitness Business School – Peak Business Performance

Full Transcript

Hey, Pat Rigsby and in this episode, I want to talk with you about having peak performance as a business owner. I’ve got four things to unpack, so let’s get to it.

Welcome to the fitness business school with Pat Rigsby, the podcast for fitness entrepreneurs who want to make more income, have greater impact, and enjoy more freedom in their ideal business. If you’d like an accelerated route to these goals, email me at [email protected] and put BGA in the subject line and I’ll get you all the details about our business growth accelerator program.

Much of the talk that is out there is really tactical. It is, Hey, employ this funnel, run this ad, send out this promotion, use this chat flow, or you know, employee this piece of software, it’s all very tactical and that’s how you’re going to go from where you are to where you want to be. But, you know, my, my belief is your success is very much an inside job. The tactics are going to continually change over time. I mean, I’ve been doing doing this as a business owner. I’ve been running successful businesses for fast approaching 20 years now. And so the tactics have continually changed the, the platforms that were being used, the softwares, some of the approach, the types of offers that were being made. All of that stuff’s evolved. It’s changed. And 5, 10, 20 years from now, it’s going to keep changing, but there are some things that I believe that that just don’t change. I think those are things that we have to build around. And if you want to operate at a peak level is a business owner. There are four things I wanted to touch on today that I’m sure that are going to help you.

The first is to find work that’s meaningful to you. The, that you’re willing to do what it takes to get good at. And you enjoy the challenge of doing now. Notice, I didn’t say, just follow your passion. A lot of people kind of default to that, and the whole idea of following your passion sounds really great in theory, but I don’t know a whole lot of people who’ve built wonderful businesses around their passion and just instantly kind of leaned into being great at them. But the way that I think of this, the way that I just presented to you is, you know, you need to do something that’s meaningful to you that you’re motivated to show up and do. And you need to find something that you probably are interested in. You like, well, enough to be willing to get really good at it. And that you, you enjoy the, of doing the, the thing that I have done professionally, where I had some degree of success, whether it be as a college baseball coach, whether it be as a business coach owning fitness businesses, writing email newsletters, I don’t think I was very good at any of them in the beginning, but they were really interesting to me. There were things I was excited about things that I was willing to get better at. I was willing to kind of ride the, that, that whole journey of doing the work get better. And I, I thought, Hey, this is a challenge for me to overcome to, to, to really move forward. And it was never just, Hey, I’m going to go punch the clock. I’m going to put in my hours. In fact, I’ve, I’ve not really had much in the way of jobs that, that I watched the clock with. You know, I, I know, I remember when I used to work at my dad’s garage, growing up up is kind of a, a part of change. I don’t think I would call myself a real mechanic, but, you know, changing breaks and things like that. Yeah. And doing janitor work I would constantly be looking at the clock, waiting to see when the day was going to be over. But since then, I’ve not really had jobs where I was watching the clock. And I think that’s something that that’s helped me a ton. And I think that if you find work that is meaningful to you and you’re committed to getting better at then ultimately you’re going to be putting yourself in a pretty good spot to be successful. You have to, you want to continue to learn. You have to want to pursue better ways of doing business. You have to be willing to learn from your mistakes. If your not excited about it, if it’s not meaningful to you, you’re not going to be willing to be that person consistently.

So that’s number one. Yeah. Or to you know, you’ve gotta be willing to prepare I, I don’t know that you know, you’re, you’re gonna be great as a business owner, if you do just kind of go in and wing it. I mean, you’ve got to be willing to practice, to study. You gotta be willing to prepare an environment that you can thrive in. You’ve got to do this stuff to kind of feed your mindset to, to show up and do great work, because everything’s gonna kind of feed off of you. If you’re not prepared to come in and set the tone and establish the culture, it’s not going to happen on its own. It’s not going to happen positively, at least on its own. And you know, it, it’s no different than somebody who’s really good at running a training business. They’re going to design programs that, that takes some preparation and thought, and then execute those programs. Where is the, you know, the people who are kind of just so, so or worse are just going to come in and wing it, right? So if you want to perform at a high level, you have to be somebody that prepares for the opportunities at hand. I mean, we used to, in my first two fitness businesses, we did a very significant amount of sales training and staffing [inaudible] training for training sessions each and every week to prepare to be better at the opportunities that we were going to have with clients and with prospects. And I think that is something that is not done enough in the businesses that I come in contact with. And they’d see an immediate uptick in their results, both for the clients they serve and for the prospects, they’re trying to convert into clients if they did more in this area. All right. So the third thing that I think is key to achieve peak performance as business owner is really finding leverage points. Okay. Because you’re not going to build a grea business that doesn’t burn you out. If it’s just entirely on your shoulders, it can’t go through you. I mean, they’re only 168 hours in a week, and you’re not going to work all of them. In fact over time, you probably shouldn’t be working a third year them. If you want to stay excited about your work and not get burned out.

So we’ve got find ways to create leverage, and that means empowering other people to go out there and do, do some of the work on your behalf, whether it’s delegating the things that aren’t your strengths, whether it’s scaling so that you can reach more people. So you’re teaching people, your methods, your strategies, your tactics whether it’s finding ways to document what you do and share it with others. I mean, some of my earliest successes were, were simply you know, as a business owner, you know, we hired other coaches from day one. I hired other trainers to go out and be on, on the floor from day one from grand opening. There were others coaches because I knew that I would back myself into a corner. If I did all the selling and then filled up my schedule, I wouldn’t be able to keep adding new clients. And it would be a very, there would be a very low ceiling for, for the business growth as a whole, and then documenting the things that, that we did well there to move to a second location and then taking the things that we did well in both those and packaging it up and partnering with my friend, Eric to launch a product that generated revenue, generated product fit, and kind of started this whole other side of my journey, business coaching, doing things online and reaching outside of my local geographic area. So there are all sorts of ways to leverage your knowledge, to leverage your skills strengths, but really the key here is no that you can’t do at all. And if you do, you’re, you’re really kind of working with a short leisure. You’re not going to be able to go very far.

And then the fourth is you have to have a, you know a certain degree of tolerance for change comfort, because even though the best businesses, even the people who’ve had the most success they’ve all had plenty of bumps in the road. They’ve all had issues come up. I mean, I, I feel like, like half the people, the, that I know at least that have opened facilities, he’s had some sort of issue when it came to construction or build out. You know, there there’s always been something there. I know, I know I certainly did. You know, obviously through the pandemic, we, we felt a lot of that change and discomfort. There, there, there are going to be employees come and go. There are going to be things that used to work no longer work. And if you don’t have a tolerance for that type of change and that type of discomfort, if you’re not adaptable, you don’t really stand a chance as a business owner, it’s going to eat you alive. You’re going to be miserable. You’re going to be stressed out constantly. And, and that stuff’s going to wear you down. So, you know, I’m not saying you need to always be excited about change when it comes, but usually at least in my experience, change comes in tandem with opportunity. So if you see change, there’s an opportunity where some people are going to adapt very well.

And those who do are going to be able to springboard ahead and, you know, if you’re not okay with some of that comfort of new challenges per balls thrown your way, things that you know, might’ve been unexpected serving as temporary hurdle on your path. Then again, this, this is probably not going to be a great journey for you, but if you have a title tolerance for this, it’s going to set you apart. It’s going to be those things that allow you to you’re a really kind of be in the minority of business owners who, who build great businesses. This is that, that stand the test of time. So there are four kind of keys kind of I think traits of successful business owners who really kind of are, are operating at a peak level. So, so take a look in the mirror, say, okay, what can I be better at which of those four are already strengths of mine? Which of those maybe can I lean into a little bit more and focus on developing? Because they’re all things that we can develop. There are things that we can do better. And if you focus on them, they will improve. So there’s your path to peak performance, put it to use.

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