Fitness Business School – Work Less Earn More

Full Transcript

Hey, Pat Rigsby here. And in this episode, I want to talk with you about how to actually do less and make more. I know this is a topic you’re going to enjoy, so let’s get to it.

Welcome to the fitness business school with Pat Rigsby, the podcast for fitness entrepreneurs who want to make more income, have greater impact, and enjoy more freedom in their ideal business. If you’d like an accelerated route to these goals, email me at [email protected] and put BGA in the subject line and I’ll get you all the details about our business growth accelerator program.

So that opener, well, it was pretty catchy, right? Everybody wants to earn more, while working less while doing more of the things that they love. Well, really just not spending as much time working and getting paid better for the work that they do. So I wanted to give you three tips or three strategies that you can employ to do actually work a little bit less and make more money. And who knows. It may be a lot, a lot less than you currently work, depending on how you’re spending your time and how leverage things are already.

So the first strategy or suggestion that I have for you is really kind of dialing things in and taking that 80/20 approach, right? Identifying the, what I call the big three. What are the top three things that you do that bring in the most growth? And what’s great about this is it’s not a mystery. All you have to do is go and look over the past. You know, if it were me, I would probably go take a snapshot of the past two years because let’s face it you know, 2020 definitely was a bit of an outlier, but you may have had something that was very effective in 2020, but if you take a wider lens and say, okay, I’m going to look at the past two years and really identify the three things that brought in the most business growth for me, and then build on that. You’re going to be so much better off if you just say, okay, I’m going to reallocate my time. I’m going to reallocate my resources to those three things. I know for me, it’s not a mystery at all. If, you know, number one, if we’re sending out engagement, style emails, basically invitations to connect and get on a phone call, then that’s, you know, a big thing that is really effective in my business.

And then the second thing is really just following up with anybody who has indicated an interest in working together to grow their business and facilitating a phone call or a zoom, you know, facilitating a meeting. And, you know, when we are getting more people on calls or getting more people on zooms businesses growing, and then the third thing is really focusing on bringing more people in the pipeline, growing the list for me, those are the three things. If we’re doing those three things, businesses growing businesses is making progress. So we’re, we’re inviting people very regularly who are on the email list to kind of gauge their interest in, raise their hand. We’re doing a great job with following up with, with leads and facilitating phone calls, and then we’re building the list. So that’s my big three.

You may have something different. You may say, you know, what transformation challenges you may say you know, a specific furrow program you may have you know, an offer you’ve been making like a one-on-one training offering or something like that, or a new online or hybrid offering. If you can think about the top three things that you do that bring in the most growth, just put more eggs in those baskets. And if you do, you’re going to see better results.

And then the second kind of strategy, if you will, is a question you can ask yourself that will probably force you to reevaluate how you’re spending time. And so ask, ask yourself something along these lines. If you couldn’t work and you, you had to pay a hundred dollars an hour for someone to do your role in the business. What would you ask them to do? What would they be doing with their time, if you had to pay them that to operate your business profitable. Now, when you think about it, that there are probably a lot of things on your plate that are not a hundred dollars an hour tasks, right? There are probably, you know, hours spent doing things that are $15, maybe $20 an hour tasks, but there, there are definitely a hundred dollars an hour task that you do, whether it be sitting down and doing sales consultations, whether it be creating marketing assets there may be training sessions that you’re doing leverage training session semi-private or group that are worth that. So if you were paying somebody that amount of money to, to fill your role and do your work, what would you pay them to do? And you know, the flip side of that, what would you make sure they weren’t doing if they were taking your job over? So that’s a simple question that, that I think forces you to look through a different lens, to become more efficient and more effective.

And then the third thing that you can do to really work less and make more is to create leverage, to capture everything and reuse it. So when you write training programs, you build a vault of those training programs because you can certainly recycle those. You certainly don’t have to start from scratch every time you can take things and update them. You can bundle them and sell them. If you’re creating videos for clients, you can turn that into an on demand program and sell it. You can use some of those videos in marketing. You can use them for content. You can use them as lead magnets. If you’re sending out emails, you can bundle them together and create a book and become a published author. You can use them in autoresponder sequences. You can turn them into posts. You can use them as scripts for videos that you might create. There are so many things that you are doing that you can get more mileage out of. I mean, I, I have friends that just basically say, okay, whatever emails that I write that get a good response, I just drop it into an autoresponder. And I build out a campaign that, you know, some of them have campaigns that lasts longer than a year of just proven winners, that they don’t have to go back and create something new over and over. They just slot things in that they know work. And then the things that don’t work get discarded. So if you’re looking to make more, while working less, those three strategies or three suggestions are things that I know can work. There are things that are going to force you to tighten things up, to create more leverage.

So identify your big three, the things that bring you the most growth and spend more time on those. Number two, ask yourself a question. If you had to pay somebody a hundred dollars an hour and you know, maybe that’s not a number you can wrap your head around because the stage of business you’re in, well, then say $50 or $60 or $70 an hour. If that’s the case, if it’s so much more than what you would pay yourself, but understand paying yourself, you had to pay somebody to replace you and you were paying them a premium. What would you pay them to do? What would you ask them to do? And what would you have them eliminate from your current workload? And then three capture everything and reuse it, recycle it, get more mileage out of the work you do. If you put these three steps into action, you will undoubtedly be able to earn more while you’re working less.

Thanks for listening to this episode of The Fitness Business School. And before you go, I have a quick announcement. When I first connect with a fitness business owner, they almost always ask me, “How can I get more leads or how can I get more clients?” Well, I have an exclusive offer for you and it’s going to help you do just that. As a listener of this show, you can test drive Fitness Lead Academy for six full weeks for just a dollar. Fitness Lead Academy is a one of a kind program where you get done-for-you marketing tools and coaching to attract more qualified prospects and convert them into paying clients. Imagine having three marketing emails written for you each and every week for easy-to-deploy promotions provided to you that are proven to convert and they’re ready to use and proven ads and social media posts given to you each and every month as well. Plus you have access to three weekly live video coaching sessions to help you with everything from dialing in your brand to navigating things like building funnels and getting ads approved. You get all of this and more when you join Fitness Lead Academy. And to prove that FLA can serve you as your virtual marketing department and not only save you plenty of time, but also consistently bring you more leads and clients, you can get access to the entire coaching program for six full weeks. Again, for just $1. If it delivers for you in the way that I expect it will, you can continue on for just $199 a month. So basically, just one additional client each month and you’re ROI positive. And I’m sure that if you apply what we give you, you’re going to get more than just one additional client each month. And you’re going to likely save at least 10 hours a month to take advantage of this special offer. Just go to TestDriveFLA.com to try it out for six full weeks. If it’s not what you’re looking for, you can cancel it any time.

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