Fitness Business School – Is Your Business Stuck?

Full Transcript

Hey, Pat Rigsby here. And in this episode, I want to talk with you about what happens if you get stuck, because let’s face it, so many of us are going to hit points where we get stuck in business, and maybe what we were doing previously stopped working, or we lose momentum. And I want to talk with you about how you can break through that, how it’s worked for me and some things I’m pretty sure will work for you. So let’s get to it.

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Hey, Pat here, and I want to talk with you about how to get unstuck. Look, you know that I’ve sent a daily newsletter for over 15 years. And so I’m sure that, you know, that might suggest that I just kind of show up and do things like clockwork, but it’s anything but the truth. You know, I am as prone to getting stuck as the next person. And I’ve kind of got a way that I work myself out of that. There are some things that I know that will help me kind of break out of being stuck or being stagnant and really generate some momentum to keep moving forward. So I wanted to share some of those with you.

The first is really just getting back to focusing on selling and focusing on making more offers. Now, if you’re stuck and you’ve been making offers, then maybe we need to change the offer up. We need to, to, to add something different. We need to reword things, maybe change the way we’re presenting things. If you’ve been getting success sessions and you’re just not getting many yeses, then it’s probably time to go back and do a little bit of sales training, do some role, play with somebody and, and really dial in your message and make sure that you’re conveying what you want to convey and connecting with people in a real conversational format. So you can make them feel comfortable with you and move them towards the outcome that you both want. See, a lot of times when we get stuck, we start to press a little bit. It’s kind of like sports, you know, you press when things aren’t going well, so you need to get back to being comfortable. And a lot of that just is, you know, taking a little bit of a break, having a pattern interrupt and preparing because when we prepare, we feel confident. So that’s the first thing, because I know for me selling something is really kind of a momentum builder, a momentum generator for the business, because in truth, we can’t help unless we sell, we can’t get somebody results unless they come on board and become our client.

So we need to really kind of infuse what we’re doing, our business with a little bit of new blood. We need to feel like we’re moving forward. And what’s great about that is it’s the ultimate win-win right. Our business is growing. We’re, we’re bringing somebody else on board, but we’re also really starting this new relationship where we get to help somebody move towards their goals. So there’s some, some true impact. When, when we want to be a service provider, we can go back and find somebody else to serve somebody else to really help achieve their own goals. And in turn, we’re going to achieve ours. So that’s the first thing.

The second thing would be thinking about other problems that we can solve for our clients. See a lot of times in the fitness industry, we get kind of myopic. We think in terms of providing a process, providing something kind of tactical, like, Hey, here’s a workout to do come through our training program. And we lose sight of the fact that when somebody came to us, they had a goal and this training program is probably just one of the components that might help them achieve the goal. So one of the things that I think that we can do to get unstuck and generate a little bit of additional business is put ourselves in the shoes of the client and say, what else would help move this person to their goals more quickly or help them alleviate the adjacent problems to the thing that us training them currently solves. So, you know, if they’re having some challenges with nutrition, can we offer a nutrition coaching program? Can we start to offer some supplements that might serve them? Well, yeah, if you know, I mean, if they are not able to move forward in a group format, can we upgrade them to something more personal something while on one, can we even offer some short term things like just one off problem solving sessions I’ve even had clients who’ve said, Hey, I’ll come into your house and give you, give you a kind of a kitchen makeover to help jumpstart your progress when it comes to weight loss. So if we think about things that would help our clients get better results, that’s always going to give us some other opportunities to grow our business there, just being a better problem solver. And if we really distill business down to its core, it’s really solving problems for somebody else. It’s helping them go from where they are to where they want to be in either solving problems. They can’t sell them solve on their own or solving problems that it may be more cumbersome to solve on their own and to solve with help. So that’s number two.

Number three is it just comes down to planning. Lot of times when I find myself stuck, I’m maybe saying yes to too many things. I’m maybe drifting through my day and not being proactive and moving towards my goal. So I have to be more diligent with my planner. I’m always planning, but sometimes I can get a little bit lax. I’m not maybe setting specific targets for the week. I’m not being as precise with the action steps. I’m going to take each day to move towards those targets. So I’m a big believer in the better you plan, the better your results are going to be. So get back to planning your day, the evening prior, make sure that you’re reviewing the previous day before you start planning the next day. So you can see patterns is so you can see opportunities to improve. And really so you can build on any momentum that you’ve already had. You’re also going to see things that maybe you said yes to that probably don’t merit your time, at least under the current circumstances. So it’s going to give you opportunities to kind of pair off things, but if you plan more effectively, you’re going to see better results. You’re going to feel proactive. Like you’re playing off offense going into your day. And so much of being a business owner is playing offense. Sure. We need to play defense and retain the clients we have. But if we want to grow, we have to be able to proactively go out there and connect with new people. We’ve got to proactively be comfortable selling and make more opportunities happen to actually get in a sales environment. And if we really want to succeed, we’re going to find better ways and more complete or thorough ways to solve problems for our clients.

So those are three things that I do to get unstuck notice. I didn’t say go spend more money on advertising and go do more lead generation. I think it’s easier to start internally with the people that you already have relationships with, the list or the audience you already have with the time that you’re already investing, dial that in, improve it before you go throw money at something else before you try some new shiny tactic dial in the things that you’re already kind of using as a foundation and tighten those up, you get that in place. And then we can do some other things to throw that kind of prefer be-all gas on the fire. Do that. You’re not going to be stuck for long. So hopefully that’s useful for you. I know it’s been great for me. Pretty sure it will help you too.

Thanks for listening. I’m giving away a bundle of my bestselling books, the ideal business formula, the fitness entrepreneur handbook in the path. All you have to do is go to patrigsby.com/podgift to get it. Also, make sure to subscribe to The Fitness Business School with Pat Rigsby so you don’t miss an episode and you get yourself on the fast track to creating your ideal business.