Fitness Business School – An Overlooked Secret to Success

Full Transcript

Hey, Pat Rigsby here and in today’s episode I want to talk with you about a secret to success that most overlooked. Let’s get started.

Welcome to the Fitness Business School podcast, the show for fitness business owners who want to grow their income, increase their impact and improve their lifestyle. Be sure to listen till the end of this episode because we have a brand new special offer exclusive for listeners. So stay tuned.

In the past handful of days, I’ve had three separate conversations with people. A trying to move from thinking about how things would be if the stars aligned and everything was optimal, to instead looking at how can we be just be better in the timeframe we have or what the constraints we have. And, and I want to give you a little bit of context here because I think that a lot of times people get stuck with this, right?

They, they think of, okay, with optimal circumstances, or this is how I did it, or what, whatever else, and they can’t detach themselves from that, so it becomes really hard for them to evolve and change. One good example would be somebody thinking like, okay, for this client to improve,
they need one-on-one attention from the most experienced, highly credentialed trainer for 60 minutes. And you know that, that may be optimal, right? But the reality is for a lot of people, maybe they can’t afford that. Maybe they don’t, they don’t have the availability to do that.
Maybe you as a business owner can’t schedule the, the, the volume of people you need in that format to be profitable. Or maybe you can’t staff enough to do that. Well, there are different ways to solve this problem, right? Like, we can move to semi-private, small group, large group training.

We can shift to 30 minute sessions. We can design programs that are only maybe supervised part of the time. There are different ways that we can facilitate somebody improving, and we get so married to this thing that we define as optimal. And the reality is, that that doesn’t have to happen for
us to see progress. In fact, I would argue that we’re already kind of mistaking what, what is truly like optimal, and we’re already kind of inching down that road and adapting to the constraints that we have. We just don’t look at it through that lens. Like really what’s optimal? If somebody came to you and said
they had to lose weight, what would be optimal would be you to essentially control their entire environment and supervise them the entire time, right? Like, you decide what they’re eating, what their activity looks like, what their recovery looks like, you kind of sitting in and making sure that you’re kind
of micromanaging this.

But obviously that’s not at all practical. So we’ve adapted to, okay, this person can come in three days a week for an hour each time, or this person’s budget is X or, whatever the, the constraints are. So if we look at it that way, we’re already kind of moving down that continuum. And, and I would
challenge anybody to, to say, okay, well what do I need to do to make sure this person improves session to session or week to week? Instead of saying, how can I just incrementally edge away from what I do now? I mean, I’ve seen that with people that run sports performance or like sports skill businesses
where they think a lesson has to look a certain way and they get married to it and they’re unwilling to to change because they feel like, Hey, this is the best way to do it.

So anything less my water down my brand, or it may diminish something when in reality in 30, 45, 60 minutes, one to three times a week really we’re just looking for improvement. And if you can help somebody improve in that timeframe, then you know they’re gonna keep coming back.
So, as you think of what needs to happen, don’t marry yourself to, Hey, this is the way that we’ve always done it. Or, Hey, this is what needs to happen for everything to be great. Like every session has to be supervised in this fashion. I mean, man, I’ve seen plenty of people deliver
wonderful services that are at least in part supervised by interns or maybe not even heavily supervised after it’s taught to somebody. There’s almost just like somebody walking around, monitoring rather than, individually supervising or supervising in a semi-private setting.

There’s just other ways to, to make sure somebody’s improving. And then I would even kind of flip this and look at it in your own business and say, well, yeah, it’d be great if you could dedicate 25 hours a week to client acquisition or anything in that marketing and sales category, but maybe your schedule doesn’t allow that. Maybe you’re already committed to 25 hours a week of training, and then you’ve got personal responsibilities and you’ve got just the basic kind
of administrative operational stuff that goes, goes on to, to operate a business. Maybe you’ve got five hours a week. Well, that’s fine. Instead of getting hung up on, well, this is what I would like it to look like. What, what can you do with those five hours? How can you move forward in those five hours?

What kind of progress can you make? What kind of smaller processes can you install and execute? What kind of projects can you complete? There’s so much ground that can be made up in that timeframe, but a lot of people just get hung up and they’re like, well, if I can’t do it this way, I don’t wanna do it. Instead
of saying, okay, well I’ve got 10 minutes today between sessions, three different times, can I text a few clients and ask ’em to bring a friend? Can I reach out to a couple people and ask them to gimme a review on Google? Can I text a few former clients and just reconnect and make sure that, that that relationship
is still intact and strong? There’s so many things that we can do that, that we tend to overlook because maybe they seem small, maybe they don’t seem like this optimal circumstance or this optimal process.

That’s okay, right? Like, does it make you better? Because all those small steps compound over time. And let’s face it, if you get just a little bit better four or five times a week, man, over the course of the year, you’ve covered so much ground, you’ve improved so much, and your clients are the same. If your
clients can make small changes, small improvements, and then those add up. You know, don’t compare them to what somebody who has embraced health and fitness as a lifestyle for the past two decades is doing. Compare them to where they were yesterday and if they’re a little bit better
today and then they still get, are a little bit better tomorrow, you keep moving down that path, then man, the change, the progress. It, it’s so much more than most people would expect.

So, just a different way of thinking about success that’s far more practical in my opinion, and far more sustainable and will ultimately yield just as good a result, if not better. I mean, it kind of gets back to that old fable, the tortoise and the hair type stuff slow steady progress is still really meaningful progress. So if you felt stuck, if you felt like, Hey, I can’t evolve the way that I’m delivering a service, or I’ve got a really narrow scope of things I can do because I only do them
this way, or I don’t have time to move my business forward from a sales and marketing standpoint, start to look at it through that different lens. How can I get incrementally better today? Do that. You’ll see yourself improve, you’ll see your clients improve, and everybody will be much happier in the process.

Thanks for listening to this episode of The Fitness Business School.

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