Fellow Fitness Professional,
We’re a lot alike, you and me …
Like you, I make my living as a small business owner.
Also like you, my niche is fitness and my passion is changing lives.
And I’ll bet you a steak dinner we got started the same way, too.
For my first few years as a personal trainer, I focused 100% of my time, attention, and energy on learning my craft.
I got my education, my certifications, and my experience in the trenches, working long hours for little pay.
I committed to being the best personal trainer I could become, believing that somehow, someway, all my hard work would give me an extra advantage over my competitors … and clients would flock to my business.
And, sure enough, it wasn’t long before I could design workout programs and get results with the best of them.
But then, about 15 years ago, I made a discovery that blew my mind …
A well-known trainer I admired — as close to a legend in the industry as this industry allows — actually earned much LESS each year than I did!
Even more surprising: A “so-so” trainer — a guy nobody had ever heard of — actually made MORE money than me.
And not just a little more — almost twice as much!
Those few days set my mind on fire with questions.
How in the world does this mediocre trainer earn so much …
… while a legend in the industry — one of the all time greats — makes so much less?
The answer came as more than an epiphany — it became the paradigm shift of my lifetime!
That single, shocking moment of clarity …